Paid Media Campaign Strategist

Farmers Group Inc.

Ciudad de México

On-site

MXN 350,000 - 650,000

Full time

5 days ago

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Job summary

Farmers Group Inc. in Mexico seeks a Marketing Campaign Specialist to lead end-to-end paid display and social campaigns (DV360, Facebook, Twitter, YouTube), with daily management and optimization to deliver on KPIs such as qualified leads and premium sales.

You will partner with analytics to measure performance and report results. You will also manage monthly digital media budgets, forecast results with Finance, test innovative approaches, and collaborate with creative/content and CRM teams to

Qualifications

Experience creating and managing paid display and social campaigns across DV360, Facebook, Twitter, and YouTube.
Strong performance marketing experience and ability to collaborate across marketing functions.
Proven vendor management experience.

Responsibilities

Lead end-to-end build-out of paid display and social campaigns (DV360, Facebook, etc.).
Daily management and optimization of in-market campaigns to meet KPIs and optimize performance.
Analyze weekly campaign performance and feed into management reporting.
Manage monthly digital media budget with budget actuals and forecast with Finance.
Collaborate with analytics, creative/content, and CRM teams to execute campaigns.