Growth Analytics Lead - PLG & Funnel Insights

Salesforce; Ciudad de México; On-site; MXN 900,000 - 1,500,000; Full time

Benefits offered by this job

Well-being reimbursement

Parental leave

Adoption assistance

Fertility benefits

Job summary

Salesforce in Mexico City is seeking a Lead Analyst, Growth Analytics to drive the Product-Led Growth analytics function. You will own data infrastructure, funnel analytics, and actionable insights that fuel new logo growth across marketing, product, and GTM teams.

You’ll partner with data science and engineering to maintain a single source of truth, define PLG metrics, and build dashboards that are trusted and widely adopted.

Qualifications

• 5–7 years of growth analytics, digital marketing analytics, or product analytics in SaaS/B2B.
• Expert proficiency in SQL.
• Advanced Tableau or equivalent data visualization tool.
• Working knowledge of dbt.
• Demonstrated experience leading end‑to‑end analytical projects independently.
• Strong knowledge of A/B testing and experimentation design.
• Experience building data pipelines with data engineering teams.
• Solid understanding of PLG or self‑serve SaaS funnels and attribution modeling.
• Strong communication skills for senior stakeholders.
• Familiarity with AI tools to improve analytical workflows.

Responsibilities

• Analytics & Data Infrastructure: Build, maintain, and improve the PLG data infrastructure for end‑to‑end funnel analytics.
• Partner with data engineering to create a single source of truth for PLG performance data.
• Define, track, and evolve key PLG metrics and create dashboards and reports.
• Set standards for data visualization and dashboards within PLG analytics.
• Lead funnel diagnostics and identify high‑impact opportunities across self‑serve funnel.
• Design, execute, and analyze A/B and multivariate experiments with statistical rigor.
• Support attribution modeling with centralized data science teams.
• Collaborate with Marketing, Product, GTM, and Sales on metrics and deliverables.
• Coach and mentor junior team members.

Skills

SQL

Tableau

A/B testing

Data visualization

Communication

Analytics leadership

AI tools

Stakeholder management

Tools

dbt

Tableau

Job description

Salesforce in Mexico City is seeking a Lead Analyst, Growth Analytics to drive the Product-Led Growth analytics function. You will own data infrastructure, funnel analytics, and actionable insights that fuel new logo growth across marketing, product, and GTM teams.

You’ll partner with data science and engineering to maintain a single source of truth, define PLG metrics, and build dashboards that are trusted and widely adopted.