Growth Analytics Lead - PLG Data & Insights

Salesforce; Ciudad de México; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

Salesforce in Mexico City is seeking a Lead Analyst to join the PLG Analytics team. You will own the data infrastructure for funnel analytics across acquisition, monetization, expansion, and retention, partnering with data engineering and cross-functional teams.

You will be hands-on, building dashboards, defining metrics like CAC, LTV, and conversion rates, and guiding experiments with rigorous A/B design. You will mentor junior colleagues and help shape the PLG analytics roadmap while

Qualifications

• 5–7 years of experience in growth analytics, digital marketing analytics, or product analytics.
• Expert proficiency in SQL; advanced Tableau or equivalent data visualization tool; working knowledge of dbt.
• Experience leading end-to-end analytical projects independently in fast-moving environments.
• Strong knowledge of A/B testing and experimentation design, including statistical significance.
• Experience building data pipelines with data engineering teams.
• Solid understanding of PLG or self-serve SaaS funnels, including attribution modeling.
• Strong communication skills to lead discussions with senior stakeholders and present findings.
• Familiarity with AI tools to improve analytical workflows and efficiency.

Responsibilities

• Build, maintain, and improve the PLG data infrastructure for end-to-end funnel analytics.
• Partner with data engineering to maintain a single source of truth for PLG data.
• Define, track, and evolve PLG metrics and create dashboards and reports.
• Set standards for data visualization and dashboard creation within PLG analytics.
• Lead complex funnel diagnostics to identify conversion gaps and opportunities.
• Design, execute, and analyze A/B and multivariate experiments with statistical rigor.
• Support attribution modeling with centralized data science teams.
• Proactively conduct analyses to anticipate business needs.
• Collaborate with Marketing, Product, GTM, and Sales stakeholders.
• Translate analytical findings into clear narratives and visuals.
• Contribute to the PLG analytics roadmap and mentor junior team members.

Skills

Growth analytics experience

SQL

Tableau

dbt

Tools

SQL

Tableau

dbt

Job description

Salesforce in Mexico City is seeking a Lead Analyst to join the PLG Analytics team. You will own the data infrastructure for funnel analytics across acquisition, monetization, expansion, and retention, partnering with data engineering and cross-functional teams.

You will be hands-on, building dashboards, defining metrics like CAC, LTV, and conversion rates, and guiding experiments with rigorous A/B design. You will mentor junior colleagues and help shape the PLG analytics roadmap while