Global Digital Marketing Lead for ACHIEVÉ Platform

Lonza; Puebla de Zaragoza; On-site; Confidencial; Full time

Benefits offered by this job

Agile culture

Inclusive workplace

Competitive salary

Lifestyle benefits

Job summary

Lonza in Puebla, Mexico, is seeking a Senior Manager, Global Digital Marketing to lead strategy, execution, and reporting for ACHIEV®. You will drive multi-channel campaigns, content, and automation across a global B2B context, collaborating with product marketing, analytics, and regional teams.

You will oversee campaign governance, partner management, and SEO/website optimization while enabling revenue growth and platform adoption in CHI. Travel 15–20% globally is expected.

Qualifications

• Bachelor’s degree in Marketing or Communications or related field.
• Experience managing and executing digital marketing platforms and campaigns.
• Experience in a global B2B organization in Life Sciences, Biotech, or related industry.
• Travel 15% to 20% Globally.
• Ability to collaborate across multiple time zones.

Responsibilities

• Lead digital marketing strategy and execution for ACHIEV® across paid, owned, and earned channels.
• Plan and execute multi-channel campaigns aligned with ACHIEV® objectives and funnel optimization.
• Own marketing automation strategy for ACHIEV®, including nurture flows and onboarding sequences.
• Manage digital content strategy with whitepapers, customer stories, infographics, webinars, and messaging.
• Support SEO and website performance for ACHIEV® and CHI digital properties.
• Provide platform expertise to broader CHI initiatives and ad hoc projects.
• Monitor and report on traffic, conversions, activation, retention, CAC, and LTV.
• Collaborate with Product Marketing, Revenue Ops, Regional Marketing, and Analytics to align campaigns with roadmaps.
• Manage agency partners and external vendors with strategic direction and oversight.
• Apply e-commerce marketing to ACHIEV® promotions and platform positioning.

Skills

Digital marketing strategy

Campaign execution

Performance reporting

Content management

SEO

Website optimization

Marketing automation

Analytics

Agency management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Communications/related field

Master’s degree or MBA preferred

Job description

Lonza in Puebla, Mexico, is seeking a Senior Manager, Global Digital Marketing to lead strategy, execution, and reporting for ACHIEV®. You will drive multi-channel campaigns, content, and automation across a global B2B context, collaborating with product marketing, analytics, and regional teams.

You will oversee campaign governance, partner management, and SEO/website optimization while enabling revenue growth and platform adoption in CHI. Travel 15–20% globally is expected.