Head of Brand Growth & Marketing Strategy

Bayer (Schweiz) AG; Ciudad de México; Remote; MXN 2,000,000 - 4,500,000; Full time

Job summary

Bayer (Schweiz) AG in Mexico City seeks a Marketing Home Lead/Senior Director to drive brand-building and strategy for the Home coaching span. You will steward capabilities, enable career growth, and partner with Work Leads to balance business delivery with sustainable development.

You will lead marketing programs, collaborate with Sales, Finance, and Digital teams, and manage cross-functional teams across markets to achieve profitable growth and lasting brand strength.

Qualifications

• Proven ability to build capabilities at enterprise, functional, or team levels.
• Experience coaching, talent development, succession planning, and workforce planning.

Responsibilities

• Lead Home Marketing strategy and brand-building efforts.
• Translate consumer/market insights into growth and market share expansion.
• Collaborate with HR, Work Leads, and cross-functional teams to align talent with business needs.

Skills

Brand building

Coaching

Talent development

Workforce planning

Data-driven decisions

Bilingual English/Spanish

Influence leadership

Job description

Bayer (Schweiz) AG in Mexico City seeks a Marketing Home Lead/Senior Director to drive brand-building and strategy for the Home coaching span. You will steward capabilities, enable career growth, and partner with Work Leads to balance business delivery with sustainable development.

You will lead marketing programs, collaborate with Sales, Finance, and Digital teams, and manage cross-functional teams across markets to achieve profitable growth and lasting brand strength.