Senior Manager, Global Digital Marketing

Lonza; Puebla; Sur place; Confidencial; Plein temps

Avantages offerts par ce poste

Agile career

Inclusive workplace

Performance-based compensation

Competitive salary + benefits

Résumé du poste

Lonza in Puebla, Mexico, seeks a Senior Manager, Global Digital Marketing to lead ACHIEV® marketing, driving multi-channel campaigns, content, and automation. You will partner with product marketing, regional teams, and IT to align with business objectives and optimize the customer journey.

You will manage the digital content, SEO, and analytics, delivering strategic insights and execution excellence across CHI and the Global Web & Digital Marketing organization.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• English fluent
• Experience managing digital marketing platforms and campaigns with performance reporting.
• Global B2B experience in Life Sciences, Biotech, or related field.
• Willingness to travel 15–20% globally.
• Ability to collaborate across multiple time zones.

Responsabilités

• Lead digital marketing strategy and execution for ACHIEV® across paid, owned, and earned channels.
• Plan multi-channel campaigns aligned with business objectives and optimize funnel performance.
• Own marketing automation, lead nurturing, onboarding sequences, and lifecycle programs.
• Manage content strategy with whitepapers, stories, infographics, webinars, and messaging.
• Support SEO and website performance for ACHIEV® and related digital properties.
• Collaborate with cross-functional teams across CHI and Global Digital Marketing initiatives.
• Monitor KPIs (traffic, conversions, activation, retention, CAC, LTV) and drive optimization.
• Coordinate with Product Marketing, Revenue Ops, Regional Marketing, and Analytics.
• Manage agency partners and external vendors with strategic direction and oversight.
• Apply ecommerce marketing to promote ACHIEV® and drive adoption and revenue.

Connaissances

Digital marketing

Campaign management

Analytics

English fluent

Formation

Bachelor’s degree in Marketing or related field

Description du poste

Senior Manager, Global Digital Marketing

Location: Puebla, Mexico.

What you will get

• An agile career and a dynamic work culture
• An inclusive and ethical workplace
• Compensation programs that recognize high performance
• In addition to a competitive salary, you can expect numerous lifestyle, family, and leisure benefits.

The Global Web & Digital Marketing team leads digital transformation across CHI and is seeking a talented, entrepreneurial thinker to join as Senior Manager, Global Digital Marketing, part of the Marketing, Brand & Demand Generation organization at Capsugel.

In this role, you will lead digital marketing strategy, execution, and reporting for ACHIEV® - Capsugel’s B2B e-commerce and customer portal - while flexing to support broader Global Web & Digital Marketing initiatives across CHI. This position sits at the intersection of platform marketing, digital channel management, and global campaign support, partnering cross-functionally with product marketing, commercial excellence, regional marketing, and IT. Successful candidates must operate at both a strategic level, developing innovative digital marketing solutions, and at a tactical level, analyzing data, solving problems, and driving execution across multiple priorities.

What you will do

• Lead digital marketing strategy and execution for the ACHIEV® platform across paid, owned, and earned channels (SEM, display, LinkedIn, email, organic, and content), driving new user acquisition, engagement, and retention.
• Plan and execute multi-channel marketing campaigns aligned with ACHIEV® business objectives, ensuring consistent messaging, brand standards, and optimized funnel performance from awareness through registration to platform activation.
• Own marketing automation strategy for ACHIEV®, including lead nurturing flows, onboarding sequences, re-engagement campaigns, and full customer lifecycle marketing programs.
• Manage digital content strategy in collaboration with internal and external stakeholders, including whitepapers, customer stories, infographics, webinars, and platform messaging, ensuring discoverability and quality across channels.
• Support SEO and website performance for ACHIEV® content and adjacent CHI digital properties, ensuring optimization for both users and search engines.
• Flex on demand to support Global Digital Marketing team with ad hoc projects, campaigns, and channel activations, bringing platform expertise and execution capability to broader CHI initiatives.
• Monitor and report on key performance indicators (traffic, conversions, activation, retention, CAC, LTV), translating data into actionable insights and continuous campaign optimization.
• Collaborate with Product Marketing, Revenue Operations, Regional Marketing, and Analytics teams to align campaigns with product roadmaps, commercial goals, and customer needs.
• Manage agency partners and external vendors, providing strategic direction, creative feedback, and execution oversight to ensure delivery quality and efficiency.
• Apply e-commerce marketing expertise to ACHIEV® promotional campaigns and platform positioning, leveraging best-in-class tactics to drive adoption and revenue growth.

What we are looking for

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree or MBA preferred.
• English fluent
• Demonstrated experience managing and executing in digital marketing platforms and campaigns, including strategy, deployment, and performance reporting
• Experience in a global B2B organization in Life Sciences, Biotech, or related industry
• Travel 15% to 20% Globally
• The ability and willingness to collaborate across multiple time zones.

At Lonza, our people are our greatest strength. With 30+ sites across five continents, our globally connected teams work together every day to manufacture the medicines of tomorrow. Our core values of Collaboration, Accountability, Excellence, Passion and Integrity reflect who we are and how we work together. Everyone’s ideas, big or small, have the potential to improve millions of lives, and that’s the kind of work we want you to be part of.

Innovation thrives when people from all backgrounds bring their unique perspectives to the table. At Lonza, we value diversity and are committed to creating an inclusive environment for all employees. If you’re ready to help turn our customers’ breakthrough ideas into viable therapies, we look forward to welcoming you on board.