Senior Manager, Global Digital Marketing

Lonza; Puebla de Zaragoza; On-site; Confidencial; Full time

Benefits offered by this job

Agile culture

Inclusive workplace

Competitive salary

Lifestyle benefits

Job summary

Lonza in Puebla, Mexico, is seeking a Senior Manager, Global Digital Marketing to lead strategy, execution, and reporting for ACHIEV®. You will drive multi-channel campaigns, content, and automation across a global B2B context, collaborating with product marketing, analytics, and regional teams.

You will oversee campaign governance, partner management, and SEO/website optimization while enabling revenue growth and platform adoption in CHI. Travel 15–20% globally is expected.

Qualifications

• Bachelor’s degree in Marketing or Communications or related field.
• Experience managing and executing digital marketing platforms and campaigns.
• Experience in a global B2B organization in Life Sciences, Biotech, or related industry.
• Travel 15% to 20% Globally.
• Ability to collaborate across multiple time zones.

Responsibilities

• Lead digital marketing strategy and execution for ACHIEV® across paid, owned, and earned channels.
• Plan and execute multi-channel campaigns aligned with ACHIEV® objectives and funnel optimization.
• Own marketing automation strategy for ACHIEV®, including nurture flows and onboarding sequences.
• Manage digital content strategy with whitepapers, customer stories, infographics, webinars, and messaging.
• Support SEO and website performance for ACHIEV® and CHI digital properties.
• Provide platform expertise to broader CHI initiatives and ad hoc projects.
• Monitor and report on traffic, conversions, activation, retention, CAC, and LTV.
• Collaborate with Product Marketing, Revenue Ops, Regional Marketing, and Analytics to align campaigns with roadmaps.
• Manage agency partners and external vendors with strategic direction and oversight.
• Apply e-commerce marketing to ACHIEV® promotions and platform positioning.

Skills

Digital marketing strategy

Campaign execution

Performance reporting

Content management

SEO

Website optimization

Marketing automation

Analytics

Agency management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Communications/related field

Master’s degree or MBA preferred

Job description

Senior Manager, Global Digital Marketing

Location: Puebla, Mexico.

What you will get

• An agile career and a dynamic work culture
• An inclusive and ethical workplace
• Compensation programs that recognize high performance
• In addition to a competitive salary, you can expect numerous lifestyle, family, and leisure benefits.

The Global Web & Digital Marketing team leads digital transformation across CHI and is seeking a talented, entrepreneurial thinker to join as Senior Manager, Global Digital Marketing, part of the Marketing, Brand & Demand Generation organization at Capsugel.

In this role, you will lead digital marketing strategy, execution, and reporting for ACHIEV® - Capsugel's B2B e-commerce and customer portal - while flexing to support broader Global Web & Digital Marketing initiatives across CHI. This position sits at the intersection of platform marketing, digital channel management, and global campaign support, partnering cross-functionally with product marketing, commercial excellence, regional marketing, and IT. Successful candidates must operate at both a strategic level, developing innovative digital marketing solutions, and at a tactical level, analyzing data, solving problems, and driving execution across multiple priorities.

What you will do

• Lead digital marketing strategy and execution for the ACHIEV® platform across paid, owned, and earned channels (SEM, display, LinkedIn, email, organic, and content), driving new user acquisition, engagement, and retention.
• Plan and execute multi-channel marketing campaigns aligned with ACHIEV® business objectives, ensuring consistent messaging, brand standards, and optimized funnel performance from awareness through registration to platform activation.
• Own marketing automation strategy for ACHIEV®, including lead nurturing flows, onboarding sequences, re-engagement campaigns, and full customer lifecycle marketing programs.
• Manage digital content strategy in collaboration with internal and external stakeholders, including whitepapers, customer stories, infographics, webinars, and platform messaging, ensuring discoverability and quality across channels.
• Support SEO and website performance for ACHIEV® content and adjacent CHI digital properties, ensuring optimization for both users and search engines.
• Flex on demand to support Global Digital Marketing team with ad hoc projects, campaigns, and channel activations, bringing platform expertise and execution capability to broader CHI initiatives.
• Monitor and report on key performance indicators (traffic, conversions, activation, retention, CAC, LTV), translating data into actionable insights and continuous campaign optimization.
• Collaborate with Product Marketing, Revenue Operations, Regional Marketing, and Analytics teams to align campaigns with product roadmaps, commercial goals, and customer needs.
• Manage agency partners and external vendors, providing strategic direction, creative feedback, and execution oversight to ensure delivery quality and efficiency.
• Apply e-commerce marketing expertise to ACHIEV® promotional campaigns and platform positioning, leveraging best-in-class tactics to drive adoption and revenue growth.

What we are looking for

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree or MBA preferred.
• English fluent
• Demonstrated experience managing and executing in digital marketing platforms and campaigns, including strategy, deployment, and performance reporting
• Experience in a global B2B organization in Life Sciences, Biotech, or related industry
• Travel 15% to 20% Globally
• The ability and willingness to collaborate across multiple time zones.

At Lonza, our people are our greatest strength. With 30+ sites across five continents, our globally connected teams work together every day to manufacture the medicines of tomorrow. Our core values of Collaboration, Accountability, Excellence, Passion and Integrity reflect who we are and how we work together. Everyone’s ideas, big or small, have the potential to improve millions of lives, and that’s the kind of work we want you to be part of.

Innovation thrives when people from all backgrounds bring their unique perspectives to the table. At Lonza, we value diversity and are committed to creating an inclusive environment for all employees. If you’re ready to help turn our customers’ breakthrough ideas into viable therapies, we look forward to welcoming you on board.