Global B2B Digital Marketing Lead, ACHIEV Platform (Puebla)

Lonza; Puebla; Presencial; Confidencial; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Agile career

Inclusive workplace

Performance-based compensation

Competitive salary + benefits

Descripción de la vacante

Lonza in Puebla, Mexico, seeks a Senior Manager, Global Digital Marketing to lead ACHIEV® marketing, driving multi-channel campaigns, content, and automation. You will partner with product marketing, regional teams, and IT to align with business objectives and optimize the customer journey.

You will manage the digital content, SEO, and analytics, delivering strategic insights and execution excellence across CHI and the Global Web & Digital Marketing organization.

Formación

• Bachelor’s degree in Marketing, Communications, or related field.
• English fluent
• Experience managing digital marketing platforms and campaigns with performance reporting.
• Global B2B experience in Life Sciences, Biotech, or related field.
• Willingness to travel 15–20% globally.
• Ability to collaborate across multiple time zones.

Responsabilidades

• Lead digital marketing strategy and execution for ACHIEV® across paid, owned, and earned channels.
• Plan multi-channel campaigns aligned with business objectives and optimize funnel performance.
• Own marketing automation, lead nurturing, onboarding sequences, and lifecycle programs.
• Manage content strategy with whitepapers, stories, infographics, webinars, and messaging.
• Support SEO and website performance for ACHIEV® and related digital properties.
• Collaborate with cross-functional teams across CHI and Global Digital Marketing initiatives.
• Monitor KPIs (traffic, conversions, activation, retention, CAC, LTV) and drive optimization.
• Coordinate with Product Marketing, Revenue Ops, Regional Marketing, and Analytics.
• Manage agency partners and external vendors with strategic direction and oversight.
• Apply ecommerce marketing to promote ACHIEV® and drive adoption and revenue.

Conocimientos

Digital marketing

Campaign management

Analytics

English fluent

Educación

Bachelor’s degree in Marketing or related field

Descripción del empleo

Lonza in Puebla, Mexico, seeks a Senior Manager, Global Digital Marketing to lead ACHIEV® marketing, driving multi-channel campaigns, content, and automation. You will partner with product marketing, regional teams, and IT to align with business objectives and optimize the customer journey.

You will manage the digital content, SEO, and analytics, delivering strategic insights and execution excellence across CHI and the Global Web & Digital Marketing organization.