CRM Lifecycle Marketer: Personalization & Multichannel Growth

Viva; Apodaca; Híbrido; MXN 420.000 - 600.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working hours

Hybrid work model

Savings fund/plan

Year-end bonus (30 days)

Staff travel discounts

MyIDTravel discounts

Medical and life insurance

Discounts on gyms, stores, restaurants

Additional benefits beyond law

Descripción de la vacante

Viva is seeking a CRM Martech Lifecycle specialist to design and execute a personalized 1:1 communication strategy for Doters members throughout onboarding, activation, retention, and reactivation. You will turn behavioral data into relevant messages that boost engagement and reduce churn.

Responsibilities include managing campaigns across email, push, WhatsApp, SMS, and in-app channels, leading Braze-driven journeys, and collaborating with Data, IT, Product, Marketing, and Growth to create

Formación

• Bachelor's degree in Marketing, Business Administration, Communications, Data/Analytics, or related field.
• Strong experience in CRM, Lifecycle Marketing, Retention, Loyalty, or Segmentation.
• Hands-on experience with marketing automation platforms; Braze is highly desirable.
• Experience managing multichannel campaigns across email, push, SMS, WhatsApp, or in-app channels.
• Knowledge of CLTV, churn, RFM segmentation, and behavior-based models.
• Experience with A/B testing, experimentation, and campaign performance analysis.
• Ability to interpret data and translate it into personalized communication strategies.
• Experience collaborating cross-functionally with Data, IT, Product, and Marketing teams.
• Intermediate English proficiency.
• Autonomous, proactive, analytical, and growth-oriented mindset.

Responsabilidades

• Design and manage Lifecycle Marketing strategies for onboarding, activation, retention, and reactivation.
• Manage personalized campaigns across email, push, WhatsApp, SMS, and in-app channels.
• Lead campaign execution in Braze or similar platforms, including segmentation, journeys, triggers, and automated campaigns.
• Analyze member behavior and develop value-based segments.
• Define and monitor metrics such as CLTV, churn, engagement, and campaign performance.
• Design and execute A/B tests to optimize messaging and personalization.
• Collaborate with Data, IT, Product, Marketing, and Growth to develop personalized experiences.
• Design reactivation strategies for inactive or low-engagement members.
• Ensure a balanced contact strategy to maintain relevance without overcommunication.
• Communicate results and recommendations to stakeholders and leadership.

Conocimientos

CRM

Lifecycle Marketing

Retention

Segmentation

Braze

Multichannel Campaigns

A/B Testing

Data Interpretation

Cross-functional Collaboration

English Proficiency

Educación

Bachelor's in Marketing / Business / Communications / Data Analytics

Herramientas

Braze

Descripción del empleo

Viva is seeking a CRM Martech Lifecycle specialist to design and execute a personalized 1:1 communication strategy for Doters members throughout onboarding, activation, retention, and reactivation. You will turn behavioral data into relevant messages that boost engagement and reduce churn.

Responsibilities include managing campaigns across email, push, WhatsApp, SMS, and in-app channels, leading Braze-driven journeys, and collaborating with Data, IT, Product, Marketing, and Growth to create