Remote Email & Lifecycle Marketing Specialist

Roveconcepts; Región Centro; A distancia; MXN 830.000 - 1.226.000; Jornada completa

Descripción de la vacante

Rove Concepts and Rove Next seek an Email & Lifecycle Marketing Specialist to plan, execute, and optimize email campaigns across both brands. You will build automated journeys, segment customers, and drive engagement and loyalty while collaborating with Creative and E-Commerce teams on launches and promotions.

The role emphasizes data-driven optimization, testing, and ongoing improvement of customer journeys and retention strategies.

Formación

• 2+ years of experience in email marketing, CRM, or lifecycle marketing within an e-commerce business.
• Experience using email marketing platforms such as Klaviyo or similar.
• Strong understanding of customer segmentation, marketing automation, and lifecycle campaigns.
• Basic HTML knowledge for email editing is considered an asset.
• Strong analytical and organizational skills.
• Excellent communication and attention to detail.

Responsabilidades

• Execute email marketing campaigns across Rove Concepts and Rove Next.
• Build, maintain, and optimize automated customer journeys, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows.
• Develop customer segmentation to deliver personalized marketing experiences.
• Work closely with the Creative and E-Commerce teams to support product launches, promotions, and seasonal campaigns.
• Create, test, and optimize email content, subject lines, layouts, and calls-to-action.
• Conduct A/B testing to improve engagement, conversion rates, and overall campaign performance.
• Monitor campaign performance and prepare regular reports with actionable insights.
• Maintain email marketing calendars and ensure campaigns are delivered accurately and on schedule.
• Stay up to date with email marketing, CRM, and lifecycle marketing best practices.

Conocimientos

Email marketing

CRM

Lifecycle marketing

Analytics

Herramientas

Klaviyo

HTML

Descripción del empleo

Rove Concepts and Rove Next seek an Email & Lifecycle Marketing Specialist to plan, execute, and optimize email campaigns across both brands. You will build automated journeys, segment customers, and drive engagement and loyalty while collaborating with Creative and E-Commerce teams on launches and promotions.

The role emphasizes data-driven optimization, testing, and ongoing improvement of customer journeys and retention strategies.