CRM Lifecycle Marketer: Personalised Omnichannel Journeys

Viva; Ciudad de México; Presencial; MXN 480.000 - 800.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working hours

Hybrid work model

Staff Travel benefits

MyIDTravel discounts

Medical and life insurance

Exclusive discounts

Bonus year-end

Data protection compliant

Descripción de la vacante

Viva, Mexico's leading ultra-low-cost airline, invites you to join its GenteViva CRM Martech Lifecycle team. You will design and execute a personalized 1:1 communication strategy guiding members from onboarding to retention and reactivation, turning data into engaging, value-driven messages.

Collaborate with Data, IT, Product and Marketing to craft multi-channel journeys across email, push, WhatsApp, SMS and in-app messages, and to measure CLTV, churn, and engagement with rigorous A/B testing.

Formación

• Bachelor's degree in Marketing, Business Administration, Communications, Data/Analytics, or a related field.
• Hands-on experience with CRM and lifecycle marketing.
• Experience with multichannel campaigns across email, push, SMS, WhatsApp, and in-app.
• Knowledge of CLTV, churn, RFM segmentation, and behavior-based models.
• Experience with marketing automation platforms; Braze is a plus.
• Ability to turn data into personalized communications.
• Collaborating cross-functionally with Data, IT, Product, and Marketing teams.
• Intermediate English proficiency.
• Autonomous, proactive, analytical mindset.

Responsabilidades

• Design and manage Lifecycle Marketing strategies for member onboarding, activation, retention, and reactivation.
• Manage personalized campaigns across email, push notifications, WhatsApp, SMS, and in-app channels.
• Lead campaign execution in Braze or similar platforms, including segmentation, journeys, triggers, and automated campaigns.
• Analyze member behavior and develop segments based on value, affinity, frequency, and engagement.
• Define and monitor metrics such as CLTV, churn, engagement, and campaign performance.
• Design and execute A/B tests to optimize messaging, journeys, channels, and personalization strategies.
• Collaborate closely with Data, IT, Product, Marketing, and Growth teams to develop personalized experiences and new CRM capabilities.
• Design reactivation strategies for inactive or low-engagement members.
• Ensure an appropriate contact strategy that avoids overcommunication while maintaining relevance at every stage of the customer lifecycle.
• Communicate results, insights, and recommendations to stakeholders and leadership through analyses and business cases.

Conocimientos

CRM

Lifecycle Marketing

Retention

Loyalty

Segmentation

Marketing Automation

Multichannel campaigns

Data interpretation

English proficiency

Educación

Bachelor's degree in Marketing, Business Administration, Communications, Data/Analytics, or related field

Herramientas

Braze

Descripción del empleo

Viva, Mexico's leading ultra-low-cost airline, invites you to join its GenteViva CRM Martech Lifecycle team. You will design and execute a personalized 1:1 communication strategy guiding members from onboarding to retention and reactivation, turning data into engaging, value-driven messages.

Collaborate with Data, IT, Product and Marketing to craft multi-channel journeys across email, push, WhatsApp, SMS and in-app messages, and to measure CLTV, churn, and engagement with rigorous A/B testing.