Coordinador de Marketing Digital y Ecommerce

Placements24; Tlaquepaque; On-site; MXN 320,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Full-time position

Health benefits

Professional development

Dynamic work environment

Job summary

Placements24 in Mexico seeks a Coordinador de Marketing Digital y Ecommerce to lead online sales channels and digital marketing efforts from Tlaquepaque, Jalisco. You will optimize product listings, manage campaigns, and analyze data to grow revenue.

The role demands experience in ecommerce platforms, SEO/SEM, email marketing, and Google Analytics, with strong Spanish communication and project management skills. A dynamic, growth-oriented environment awaits.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Digital Commerce, or a related field.
• Proven experience in ecommerce management and digital marketing to drive online sales.
• Solid understanding of ecommerce platforms (Shopify, WooCommerce, Magento).
• Experience with SEO, SEM, social media marketing, and email marketing.
• Proficiency with Google Analytics and other web analytics tools.
• Strong analytical, organizational, and communication skills in Spanish.

Responsibilities

• Oversee and manage the company's ecommerce platform, ensuring product listings are accurate and optimized for search engines.
• Develop and implement digital marketing strategies to drive traffic and conversions to the ecommerce site (SEO, SEM, social, email).
• Coordinate online promotional activities, discounts, and special offers to boost sales.
• Analyze ecommerce sales data, website traffic, and customer behavior to identify trends and opportunities.
• Manage online advertising campaigns (Google Ads, social media ads) focused on ecommerce.
• Develop and execute email marketing campaigns for acquisition, retention, and loyalty.
• Collaborate with design and content teams for product descriptions and marketing materials.
• Monitor customer reviews and feedback to ensure satisfaction.

Skills

Proven ecommerce management

Digital marketing expertise

Analytical skills

Spanish copywriting & communication

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Shopify / WooCommerce / Magento

Google Analytics

Google Ads

Social media ads tools

Job description

About the Role

Our client is seeking an organized and proactive **Coordinador de Marketing Digital y Ecommerce** to manage their online sales channels and digital marketing initiatives in **Tlaquepaque, Jalisco, MX**. This role is crucial for driving online revenue growth by optimizing the ecommerce platform, implementing effective digital marketing campaigns, and ensuring a seamless customer experience. The ideal candidate will have a solid understanding of ecommerce best practices, digital marketing strategies, and performance analysis. You will be responsible for managing product listings, coordinating promotional activities, analyzing sales data, and executing digital marketing efforts to attract and retain customers. This is a fantastic opportunity to play a key role in a company's online success and gain broad experience in both digital marketing and ecommerce operations. Join our client's team in **Tlaquepaque, Jalisco, MX** and help shape their digital future.

Key Responsibilities

• Oversee and manage the company's ecommerce platform, ensuring product listings are accurate, up-to-date, and optimized for search engines.
• Develop and implement digital marketing strategies to drive traffic and conversions to the ecommerce site, including SEO, SEM, social media marketing, and email marketing.
• Coordinate online promotional activities, discounts, and special offers to boost sales.
• Analyze ecommerce sales data, website traffic, and customer behavior to identify trends and opportunities for improvement.
• Manage online advertising campaigns (Google Ads, social media ads) focused on driving ecommerce sales.
• Develop and execute email marketing campaigns for customer acquisition, retention, and loyalty programs.
• Collaborate with the design and content teams to create engaging product descriptions, website content, and marketing materials.
• Monitor customer reviews and feedback, responding appropriately to ensure customer satisfaction.
• Stay informed about ecommerce trends, competitor activities, and new technologies to maintain a competitive edge.
• Track and report on key ecommerce and digital marketing KPIs.

Requirements

• Bachelor's degree in Marketing, Business Administration, Digital Commerce, or a related field.
• Proven experience in ecommerce management and digital marketing, with a focus on driving online sales.
• Solid understanding of ecommerce platforms (e.g., Shopify, WooCommerce, Magento) and best practices.
• Experience with digital marketing channels, including SEO, SEM, social media marketing, and email marketing.
• Proficiency in using Google Analytics and other web analytics tools.
• Strong analytical skills with the ability to interpret sales and marketing data.
• Excellent organizational and project management skills.
• Good copywriting and communication skills in Spanish.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Experience with online advertising platforms (Google Ads, Facebook Ads) is essential.

Benefits

• Competitive salary commensurate with experience.
• Full-time position with a company committed to growth.
• Comprehensive health and wellness benefits.
• Opportunities for professional development in ecommerce and digital marketing.
• A dynamic work environment in **Tlaquepaque, Jalisco, MX**.
• Paid time off and holidays.
• The chance to significantly impact the company's online sales and digital presence.