Líder de Marketing Digital y Ecommerce en Tlaquepaque

Placements24; Tlaquepaque; On-site; MXN 320,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Full-time position

Health benefits

Professional development

Dynamic work environment

Job summary

Placements24 in Mexico seeks a Coordinador de Marketing Digital y Ecommerce to lead online sales channels and digital marketing efforts from Tlaquepaque, Jalisco. You will optimize product listings, manage campaigns, and analyze data to grow revenue.

The role demands experience in ecommerce platforms, SEO/SEM, email marketing, and Google Analytics, with strong Spanish communication and project management skills. A dynamic, growth-oriented environment awaits.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Digital Commerce, or a related field.
• Proven experience in ecommerce management and digital marketing to drive online sales.
• Solid understanding of ecommerce platforms (Shopify, WooCommerce, Magento).
• Experience with SEO, SEM, social media marketing, and email marketing.
• Proficiency with Google Analytics and other web analytics tools.
• Strong analytical, organizational, and communication skills in Spanish.

Responsibilities

• Oversee and manage the company's ecommerce platform, ensuring product listings are accurate and optimized for search engines.
• Develop and implement digital marketing strategies to drive traffic and conversions to the ecommerce site (SEO, SEM, social, email).
• Coordinate online promotional activities, discounts, and special offers to boost sales.
• Analyze ecommerce sales data, website traffic, and customer behavior to identify trends and opportunities.
• Manage online advertising campaigns (Google Ads, social media ads) focused on ecommerce.
• Develop and execute email marketing campaigns for acquisition, retention, and loyalty.
• Collaborate with design and content teams for product descriptions and marketing materials.
• Monitor customer reviews and feedback to ensure satisfaction.

Skills

Proven ecommerce management

Digital marketing expertise

Analytical skills

Spanish copywriting & communication

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Shopify / WooCommerce / Magento

Google Analytics

Google Ads

Social media ads tools

Job description

Placements24 in Mexico seeks a Coordinador de Marketing Digital y Ecommerce to lead online sales channels and digital marketing efforts from Tlaquepaque, Jalisco. You will optimize product listings, manage campaigns, and analyze data to grow revenue.

The role demands experience in ecommerce platforms, SEO/SEM, email marketing, and Google Analytics, with strong Spanish communication and project management skills. A dynamic, growth-oriented environment awaits.