Estratega de Comercio Electrónico y Canales Digitales

Placements24; Hermosillo; Hybrid; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Desarrollo profesional

Seguro de salud

Job summary

Placements24 busca un Estratega de Comercio Electrónico y Canales Digitales en Hermosillo, Sonora. El rol impulsa ventas online y mejora la experiencia del cliente optimizando el recorrido digital y las conversiones.

Trabajarás con marketing, ventas e IT, gestionando presupuesto y analizando datos para identificar oportunidades de crecimiento sostenido. Se valorará visión estratégica, enfoque analítico y capacidad para liderar iniciativas de mejora continua.

Qualifications

• Experiencia en estrategia de comercio electrónico y gestión de marketing digital.
• Éxito en impulsar ventas online y engagement en canales digitales.
• Conocimiento de SEO, SEM, redes sociales y email marketing.
• Experiencia con plataformas de e-commerce, analytics y CRM.
• Análisis de datos y toma de decisiones basada en insights.
• Habilidades de comunicación y trabajo en equipo.

Responsibilities

• Desarrollar e implementar una estrategia holística de comercio electrónico y canales digitales.
• Supervisar rendimiento de la web, experiencia de usuario y optimización de conversión.
• Gestionar marketing digital: SEO, SEM, redes sociales, email y afiliados.
• Analizar tráfico, comportamiento de usuarios y ventas para identificar tendencias.
• Incrementar adquisición, retención y valor de vida del cliente.
• Colaborar con equipos de marketing, ventas, IT y atención al cliente.
• Mantenerse al tanto de tendencias y tecnologías en e-commerce.
• Gestionar presupuesto de marketing digital y medir ROI.
• Realizar análisis competitivo para identificar oportunidades y amenazas.
• Liderar pruebas A/B para optimizar rendimiento web y campañas.

Job description

About the Role

Our client is seeking an innovative and results-oriented Estratega de Comercio Electrónico y Canales Digitales to drive online sales and enhance customer engagement. This role, based in Hermosillo, Sonora, MX , is responsible for developing and executing comprehensive strategies that optimize the performance across all digital touchpoints, including the e-commerce website, social media, email marketing, and other online channels. The ideal candidate will have a deep understanding of the e-commerce landscape, digital marketing best practices, and a proven ability to leverage data to make informed decisions. You will work closely with various teams to ensure a seamless customer journey and maximize conversion rates. This is an exciting opportunity to contribute to the growth of a dynamic business and shape its digital future. We are looking for a strategic thinker with a strong analytical mindset and a passion for creating impactful digital experiences. Your role will be crucial in identifying new opportunities and driving sustainable growth in the online marketplace. We expect a proactive approach to understanding customer needs and market trends.

Key Responsibilities

• Develop and implement a holistic e-commerce and digital channel strategy.
• Oversee the performance of the e-commerce website, focusing on user experience, conversion optimization, and sales growth.
• Manage and optimize digital marketing efforts across various channels including SEO, SEM, social media, email, and affiliate marketing.
• Analyze website traffic, user behavior, and sales data to identify trends and opportunities.
• Develop and execute strategies to increase customer acquisition, retention, and lifetime value.
• Collaborate with marketing, sales, IT, and customer service teams to ensure a cohesive online presence and customer experience.
• Stay informed about emerging trends and technologies in e-commerce and digital marketing.
• Manage the digital marketing budget and track ROI for all initiatives.
• Conduct competitive analysis to identify market opportunities and threats.
• Lead A/B testing initiatives to optimize website performance and marketing campaigns.

Requirements

• Proven experience in e-commerce strategy and digital marketing management.
• Demonstrated success in driving online sales and customer engagement through various digital channels.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with e-commerce platforms, analytics tools (e.g., Google Analytics), and CRM systems.
• Excellent analytical and problem-solving skills, with a data-driven approach.
• Strong communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience in managing digital marketing budgets and teams.
• Ability to work effectively in a hybrid work environment.
• Knowledge of UX/UI principles is a plus.

Benefits

• Competitive salary and bonus structure.
• Hybrid work model offering a blend of office and remote work.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• Opportunities for professional development and continuous learning.
• Work in a modern office located in Hermosillo.
• Access to advanced digital marketing tools and platforms.
• Employee discounts on company products.
• A dynamic and collaborative team environment.