E-commerce and Social Media Specialist

Placements24; Cancún; Hybrid; MXN 335,000 - 603,000; Full time

Benefits offered by this job

Competitive salary

Remote work from anywhere in Mexico

Full-time position with career growth

Dynamic and creative work environment

Company-provided tools

Job summary

Placements24 in Cancún, Quintana Roo, seeks an innovative Especialista en Comercio Electrónico y Medios Sociales to drive online sales and brand presence. The role focuses on developing digital strategies, content creation, and optimization of user journeys in a vibrant tourist destination.

The ideal candidate has hands-on experience with e-commerce platforms, social media, and analytics tools, plus strong Spanish communication skills.

Qualifications

• Proven experience managing e-commerce platforms and social media channels.
• Strong understanding of SEO, SEM, content marketing, and social media advertising.
• Excellent written and verbal communication skills in Spanish.
• Creative thinking and ability to generate innovative ideas.
• Experience with graphic design or video editing is a plus.

Responsibilities

• Develop and execute integrated e-commerce and social media strategies to drive brand awareness and sales.
• Create compelling content (text, images, videos) for social media platforms and the company website.
• Manage and optimize online store operations, product catalog, and promotional campaigns.
• Plan, launch, and manage paid advertising campaigns on social media and search engines.
• Monitor and analyze website traffic, conversion rates, and social media engagement metrics.
• Provide detailed reports on performance, highlighting key insights and recommending strategic adjustments.
• Engage with customers online, responding to inquiries and fostering a positive community.
• Stay informed about emerging trends and technologies in e-commerce and digital marketing.
• Collaborate with design and content teams to ensure brand consistency.
• Identify opportunities to improve the customer journey and increase customer lifetime value.

Skills

E-commerce management

Social media management

Content creation

Digital marketing

Analytics

Spanish communication

Creativity

Team collaboration

Education

Bachelor's degree in Marketing or Digital Media

Tools

Google Analytics

SEMrush

SEO tools

Job description

About the Role

Our client is seeking a visionary Especialista en Comercio Electrónico y Medios Sociales to join their thriving team in the stunning location of Cancún, Quintana Roo . This role is pivotal in driving our client's online sales and enhancing their brand presence across digital platforms. The ideal candidate will possess a keen understanding of the e-commerce landscape and the dynamic world of social media, with a passion for creating engaging content and optimizing user journeys. You will be at the forefront of developing and implementing innovative digital strategies to reach and convert target audiences. This position offers a unique chance to influence the growth of a prominent business in a highly sought-after tourist destination, contributing directly to its online success. We value creativity, data-driven decision-making, and a proactive approach to achieving exceptional results. Join us and be part of an exciting digital transformation.

Key Responsibilities

• Develop and execute integrated e-commerce and social media strategies to drive brand awareness and sales.
• Create compelling content (text, images, videos) for social media platforms and the company website.
• Manage and optimize online store operations, product catalog, and promotional campaigns.
• Plan, launch, and manage paid advertising campaigns on social media and search engines.
• Monitor and analyze website traffic, conversion rates, and social media engagement metrics.
• Provide detailed reports on performance, highlighting key insights and recommending strategic adjustments.
• Engage with customers online, responding to inquiries and fostering a positive community.
• Stay informed about emerging trends and technologies in e-commerce and digital marketing.
• Collaborate with design and content teams to ensure brand consistency.
• Identify opportunities to improve the customer journey and increase customer lifetime value.

Requirements

• Proven experience in managing e-commerce platforms and social media channels.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush).
• Strong understanding of SEO, SEM, content marketing, and social media advertising.
• Excellent written and verbal communication skills in Spanish.
• Creative thinking and ability to generate innovative ideas.
• Experience in graphic design or video editing is a plus.
• Strong analytical and problem-solving capabilities.
• Ability to work independently and as part of a team.
• Bachelor's degree in Marketing, Digital Media, or a related field.
• Familiarity with e-commerce best practices and trends.

Benefits

• Competitive salary and performance-based bonuses.
• Full-time position with a clear career path.
• Opportunity to work remotely from anywhere in Mexico.
• A dynamic and creative work environment.
• Company-provided tools and resources.
• Be part of a growing company with a strong online presence.