Digital Marketing Strategist for E-commerce

Placements24; Acapulco; Sur place; MXN 335 000 - 614 000; Plein temps

Avantages offerts par ce poste

Competitive compensation package

Career growth opportunities

Collaborative team environment

Résumé du poste

Placements24 is seeking an experienced Especialista en Comercio Electrónico y Medios Sociales in Acapulco, Guerrero. The role drives digital strategy, optimizes online marketplaces, and manages social channels to grow sales and brand presence.

The ideal candidate will blend e‑commerce expertise with social media management, data-driven decision making, and strong writing/visual content creation skills in both Spanish and English.

Qualifications

• Demonstrated experience in e‑commerce management and social media marketing.
• Expertise in using e‑commerce platforms and digital marketing analytics tools.
• Strong understanding of SEO, PPC, and content marketing strategies.
• Creative flair with excellent writing and visual content creation skills.
• Ability to interpret complex data and translate it into strategic actions.
• Exceptional organizational skills and attention to detail.
• Strong problem-solving abilities and a proactive approach.
• Experience with A/B testing and CRO.
• Bachelor's degree in Digital Marketing, Business Administration, or related discipline.
• Proficiency in Spanish and English.

Responsabilités

• Oversee and optimize online store performance across e‑commerce platforms.
• Develop and manage social media content strategies to boost brand visibility.
• Plan, execute, and optimize paid social media and search campaigns.
• Monitor KPIs for e‑commerce and social engagement; provide insights.
• Conduct competitor analysis to identify market trends and opportunities.
• Collaborate with sales, product, and customer service for cohesive messaging.
• Manage email marketing campaigns and CRM strategies.
• Analyze customer behavior to improve UX and conversion rates.
• Stay current with digital marketing trends and tools.
• Ensure brand consistency across all digital touchpoints.

Connaissances

E-commerce management

Social media marketing

SEO

PPC

Content marketing

A/B testing

CRO

Data analysis

Communication

Organization

Problem solving

Formation

Bachelor's degree in Digital Marketing or related field

Outils

Google Analytics

Google Ads

Facebook Ads Manager

CRM software

Description du poste

About the Role

Our client is actively searching for a dedicated Especialista en Comercio Electrónico y Medios Sociales to bolster their online operations in the vibrant city of Acapulco, Guerrero . This role is critical for shaping and executing innovative strategies that enhance our client's digital footprint and drive sales growth. The successful candidate will be responsible for optimizing online marketplaces, managing social media presence, and implementing targeted digital campaigns. We are looking for a creative thinker with a proven track record in e-commerce and social media management, who thrives in a results-oriented environment. This position offers a unique chance to make a significant impact on a well-established brand, leveraging the power of digital channels to connect with customers and achieve business objectives. Join a forward-thinking team committed to excellence and digital innovation in one of Mexico's most beautiful coastal cities.

Key Responsibilities

• Oversee and enhance the online store's presence and performance across all relevant e-commerce platforms.
• Develop and manage engaging content strategies for social media channels to increase brand visibility and customer interaction.
• Plan, execute, and optimize paid social media and search engine marketing campaigns.
• Monitor key performance indicators (KPIs) for e-commerce sales and social media engagement, providing actionable insights.
• Conduct competitor analysis to identify market trends and opportunities for differentiation.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure a cohesive brand message.
• Manage email marketing campaigns and CRM strategies to foster customer loyalty.
• Analyze customer behavior and feedback to improve user experience and conversion rates.
• Stay current with advancements in digital marketing, e-commerce technologies, and social media best practices.
• Ensure brand consistency and adherence to brand guidelines across all digital touchpoints.

Requirements

• Demonstrated experience in e-commerce management and social media marketing.
• Expertise in using e-commerce platforms and digital marketing analytics tools.
• Strong understanding of SEO, PPC, and content marketing strategies.
• Creative flair with excellent writing and visual content creation skills.
• Ability to interpret complex data and translate it into strategic actions.
• Exceptional organizational skills and attention to detail.
• Strong problem-solving abilities and a proactive approach.
• Experience with A/B testing and conversion rate optimization (CRO).
• Bachelor's degree in Digital Marketing, Business Administration, or a related discipline.
• Proficiency in Spanish and English.

Benefits

• A competitive compensation package.
• Opportunity to shape the digital strategy of a reputable company.
• Supportive team environment focused on collaboration and success.
• Potential for career advancement within the organization.
• Exposure to cutting-edge digital marketing techniques.