Commercial Planning & P&L Lead

Bacardi-Martini; México; On-site; MXN 1,702,000 - 2,722,000; Full time

Benefits offered by this job

Flexible work arrangements

Travel discounts

Learning & development opportunities

Job summary

Bacardi is seeking a senior commercial leader to define channel priorities and build annual plans aligned to global growth. You will drive investments in A&P, develop joint business plans with top On Trade customers, and lead in-outlet execution to unlock mutual growth across key cities.

The role requires strong analytical skills, experience in commercial planning and customer marketing within beverages/spirits, and the ability to translate strategies into concrete activation calendars and

Qualifications

• Relevant experience in commercial planning, customer marketing, sales, trade marketing or category/customer development, preferably within FMCG, beverages or spirits.

Responsibilities

• Define channel, customer and brand portfolio priorities aligned with global and market growth ambitions.
• Build annual and quarterly commercial plans focused on winning in key cities, occasions and outlets.
• Lead strategic investment across A&P activations, trade spend and customer programs to maximize ROI and support disciplined resource allocation.
• Develop a robust commercial calendar integrating brand, customer and consumer activations aligned with brand priorities.
• Ensure a strong customer profitability approach and P&L discipline in partnership with Finance.
• Develop joint business plans with key On Trade customers and groups to unlock mutual growth and strengthen long-term partnerships.
• Design tailored customer strategies to win at the point of consumption, including menu, visibility, experiences, house pour strategy and share of recommendation at the bar.
• Lead outlet segmentation across top accounts, influencers and high-energy venues to prioritize investment and scale growth opportunities.
• Translate commercial and customer strategies into best-in-class market execution across priority outlets and cities.
• Lead high-impact activations, advocacy programs and aspirational brand experiences that drive trial, visibility and premium execution.
• Track and optimize performance KPIs including sell-out, NSV, share, rate of sale, distribution, ROI, menu presence and advocacy.
• Monitor performance by customer, outlet segmentation and brand priority, proactively adjusting plans based on insights and competitive dynamics.
• Ensure strong reporting discipline and alignment with commercial scorecards to support growth management and decision-making.
• Partner closely with Sales, Marketing, Finance and other stakeholders to connect brand strategy with in-outlet execution.
• Influence key external stakeholders including customers, bartenders, mixologists, operators and partners to strengthen Bacardi’s presence and execution in the On Trade.

Job description

Bacardi is seeking a senior commercial leader to define channel priorities and build annual plans aligned to global growth. You will drive investments in A&P, develop joint business plans with top On Trade customers, and lead in-outlet execution to unlock mutual growth across key cities.

The role requires strong analytical skills, experience in commercial planning and customer marketing within beverages/spirits, and the ability to translate strategies into concrete activation calendars and