Analista de Métricas y Optimización E-commerce

Placements24; Aguascalientes; Hybrid; MXN 360,000 - 480,000; Full time

Benefits offered by this job

Remote work flexibility

Professional development

Competitive salary

Job summary

Placements24, a data-driven e-commerce specialist, seeks an Analista de Métricas y Optimización E-commerce to work remotely from Mexico. You will track, analyze, and report on KPIs to drive online revenue and improve customer experience.

Translate data into actionable recommendations for optimization and growth across channels. Ideal candidates have strong quantitative skills, experience with web analytics and A/B testing, and the ability to present complex findings to non-technical

Qualifications

• Bachelor's degree in a quantitative field.
• 2+ years in e-commerce analytics or data-focused roles.
• Strong proficiency with web analytics platforms (Google Analytics).
• Experience with A/B testing tools and methodologies.
• Advanced Excel or Google Sheets skills.
• Excellent analytical, problem-solving, and critical thinking.
• Strong communication and presentation skills to explain data to non-technical audiences.
• Familiarity with SQL or other database query languages is a plus.
• Self-motivated and able to work remotely.

Responsibilities

• Monitor and analyze KPIs for the e-commerce platform (conversion rate, AOV, traffic sources, CAC).
• Use web analytics tools to gather and interpret data on user behavior and site performance.
• Identify trends and anomalies to uncover CRO opportunities and revenue growth.
• Develop A/B tests and experiments to validate hypotheses.
• Prepare regular performance reports and presentations for stakeholders.
• Collaborate with marketing, merchandising, and IT to implement data-driven improvements.
• Conduct market and competitor analysis to benchmark performance.
• Track effectiveness of marketing campaigns on sales.
• Contribute to the e-commerce roadmap based on data insights.
• Ensure data accuracy and integrity across reporting systems.

Skills

Analytical thinking

Communication skills

Presentation skills

Remote work discipline

Education

Bachelor's degree in Business, Economics, Statistics, Marketing, or a related quantitative field

Tools

Google Analytics

A/B testing tools

Excel or Google Sheets

SQL (basic)

Job description

About the Role

Our client is seeking a data-driven and analytical Analista de Métricas y Optimización E-commerce to join their growing team in Aguascalientes, Aguascalientes. This is a pivotal role focused on leveraging data to enhance the performance of our client's online sales channels. You will be responsible for tracking, analyzing, and reporting on key e-commerce metrics, identifying trends, and providing actionable insights to drive sales growth and improve customer experience. The ideal candidate possesses a strong quantitative aptitude, a deep understanding of e-commerce best practices, and the ability to translate complex data into clear recommendations. This role is fully remote, offering flexibility while requiring a dedicated professional committed to maximizing online revenue and operational efficiency. Join us in Aguascalientes, Aguascalientes and play a key part in shaping our client's digital success.

Key Responsibilities

• Monitor and analyze key performance indicators (KPIs) for the e-commerce platform, including conversion rates, average order value, traffic sources, and customer acquisition cost.
• Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to gather and interpret data on user behavior and site performance.
• Identify trends, patterns, and anomalies in data to uncover opportunities for conversion rate optimization (CRO) and revenue growth.
• Develop A/B tests and other experiments to validate hypotheses and improve user journeys.
• Prepare regular performance reports and presentations for stakeholders, highlighting key findings and strategic recommendations.
• Collaborate with marketing, merchandising, and IT teams to implement data-driven improvements.
• Conduct market and competitor analysis to benchmark performance and identify strategic advantages.
• Track the effectiveness of marketing campaigns and promotional activities on sales.
• Contribute to the development of the e-commerce roadmap based on data insights.
• Ensure data accuracy and integrity across all reporting systems.

Requirements

• Bachelor's degree in Business, Economics, Statistics, Marketing, or a related quantitative field.
• 2+ years of experience in e-commerce analytics, web analytics, or a similar data-focused role.
• Strong proficiency with web analytics platforms such as Google Analytics.
• Experience with A/B testing tools and methodologies.
• Advanced knowledge of Excel or Google Sheets for data manipulation and analysis.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Familiarity with SQL or other database query languages is a plus.
• Self-motivated and able to work effectively in a remote setting.

Benefits

• Competitive salary package.
• Comprehensive health insurance.
• Remote work flexibility.
• Opportunities for professional development and training in data analytics and e-commerce.
• A data-centric culture that values insights and continuous improvement.
• Work with a talented and supportive team.