Especialista en E-commerce y Analítica Web

Placements24; San Bartolo Naucalpan Centro; Hybrid; MXN 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Desarrollo profesional

Beneficios de salud

Descuentos para empleados

Job summary

Placements24, una empresa de comercio electrónico, busca un Especialista en E-commerce y Analítica Web para optimizar el rendimiento y la experiencia de compra en Naucalpan, Estado de México. Analizarás datos, identificarás tendencias y convertirás insights en iniciativas estratégicas.

Reportarás KPIs, ejecutarás pruebas A/B y colaborarás con marketing, producto y desarrollo para mejorar la conversión, el valor medio de pedido y la retención.

Qualifications

• Licenciatura en Marketing, Negocios, Estadística, Economía o campo cuantitativo.
• Mínimo 3 años de experiencia en análisis de ecommerce o analítica web.
• Dominio de GA4 (Google Analytics).
• Conocimiento de CRO y UX.
• Capacidad para interpretar datos y presentar insights.

Responsibilities

• Analizar tráfico web, comportamiento de usuarios y embudos de conversión.
• Desarrollar e implementar estrategias para incrementar conversiones y valor medio de pedido.
• Monitorear KPIs y entregar informes con insights.
• Realizar pruebas A/B y multivariantes para optimizar UX.
• Colaborar con marketing, producto y desarrollo para decisiones basadas en datos.
• Investigar mercado y competencia para identificar tendencias.
• Segmentar datos para personalizar campañas.
• Asegurar precisión de datos en plataformas analíticas.
• Mantenerse actualizado con tendencias de analítica y ecommerce.

Skills

Análisis de datos

Comunicación efectiva

Presentación de insights

CRO

Education

Licenciatura en negocios, marketing, estadística, economía o campo cuantitativo

Tools

GA4

Adobe Analytics

Google Optimize

Optimizely

Tableau

Google Data Studio

Job description

About the Role

Our client, a dynamic e-commerce enterprise, is looking for a data-driven Especialista en E-commerce y Analítica Web to optimize online performance and customer experience in Naucalpan, State of Mexico. This role is pivotal in analyzing website data, identifying trends, and providing actionable insights to improve conversion rates, user engagement, and overall sales. You will be instrumental in translating complex data into clear, concise recommendations for the e-commerce strategy. The ideal candidate has a strong analytical background, a deep understanding of e-commerce operations, and proficiency with web analytics tools. This is an exciting opportunity to directly impact business growth and shape the future of our client's online presence.

Key Responsibilities

• Analyze website traffic, user behavior, and conversion funnels using tools like Google Analytics to identify areas for improvement.
• Develop and implement strategies to increase conversion rates, average order value, and customer lifetime value on the e-commerce platform.
• Monitor key performance indicators (KPIs) for the e-commerce website and provide regular reports with insights and recommendations.
• Conduct A/B testing and multivariate testing on website elements, such as landing pages, product pages, and checkout processes, to optimize user experience and conversion.
• Collaborate with marketing, product, and development teams to implement data-driven changes and new features.
• Perform market research and competitor analysis to identify emerging trends and opportunities in the e-commerce landscape.
• Segment customer data to personalize marketing efforts and improve customer segmentation.
• Ensure data accuracy and integrity across all analytics platforms.
• Stay up-to-date with the latest trends and best practices in e-commerce, digital marketing, and web analytics.

Requirements

• Bachelor's degree in Business, Marketing, Statistics, Economics, or a related quantitative field.
• Minimum of 3 years of experience in e-commerce analysis, web analytics, or a related role.
• Proficiency in Google Analytics (GA4) is essential.
• Experience with other analytics platforms (e.g., Adobe Analytics) is a plus.
• Strong understanding of e-commerce metrics, conversion rate optimization (CRO), and user experience (UX) principles.
• Experience with A/B testing tools (e.g., Google Optimize, Optimizely).
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
• Proficiency in data visualization tools (e.g., Tableau, Google Data Studio) is advantageous.
• Strong communication and presentation skills to effectively convey insights to stakeholders.
• Ability to work effectively in a hybrid work environment in Naucalpan, State of Mexico.

Benefits

• Competitive salary and performance incentives.
• Hybrid work model offering a balance between remote work and office collaboration.
• Opportunities for professional development and certifications in analytics.
• A dynamic and innovative work environment located in Naucalpan, State of Mexico.
• Comprehensive health benefits.
• Employee discounts on products.