Analista de Métricas y Optimización E-commerce (Remoto)

Placements24; Aguascalientes; Hybrid; MXN 360,000 - 480,000; Full time

Benefits offered by this job

Remote work flexibility

Professional development

Competitive salary

Job summary

Placements24, a data-driven e-commerce specialist, seeks an Analista de Métricas y Optimización E-commerce to work remotely from Mexico. You will track, analyze, and report on KPIs to drive online revenue and improve customer experience.

Translate data into actionable recommendations for optimization and growth across channels. Ideal candidates have strong quantitative skills, experience with web analytics and A/B testing, and the ability to present complex findings to non-technical

Qualifications

• Bachelor's degree in a quantitative field.
• 2+ years in e-commerce analytics or data-focused roles.
• Strong proficiency with web analytics platforms (Google Analytics).
• Experience with A/B testing tools and methodologies.
• Advanced Excel or Google Sheets skills.
• Excellent analytical, problem-solving, and critical thinking.
• Strong communication and presentation skills to explain data to non-technical audiences.
• Familiarity with SQL or other database query languages is a plus.
• Self-motivated and able to work remotely.

Responsibilities

• Monitor and analyze KPIs for the e-commerce platform (conversion rate, AOV, traffic sources, CAC).
• Use web analytics tools to gather and interpret data on user behavior and site performance.
• Identify trends and anomalies to uncover CRO opportunities and revenue growth.
• Develop A/B tests and experiments to validate hypotheses.
• Prepare regular performance reports and presentations for stakeholders.
• Collaborate with marketing, merchandising, and IT to implement data-driven improvements.
• Conduct market and competitor analysis to benchmark performance.
• Track effectiveness of marketing campaigns on sales.
• Contribute to the e-commerce roadmap based on data insights.
• Ensure data accuracy and integrity across reporting systems.

Skills

Analytical thinking

Communication skills

Presentation skills

Remote work discipline

Education

Bachelor's degree in Business, Economics, Statistics, Marketing, or a related quantitative field

Tools

Google Analytics

A/B testing tools

Excel or Google Sheets

SQL (basic)

Job description

Placements24, a data-driven e-commerce specialist, seeks an Analista de Métricas y Optimización E-commerce to work remotely from Mexico. You will track, analyze, and report on KPIs to drive online revenue and improve customer experience.

Translate data into actionable recommendations for optimization and growth across channels. Ideal candidates have strong quantitative skills, experience with web analytics and A/B testing, and the ability to present complex findings to non-technical