Analista de Comercio Electrónico y Optimización de Conversión

Placements24; Saltillo; Hybrid; MXN 48,000 - 58,000; Full time

Benefits offered by this job

Health insurance

Hybrid work arrangement

Professional development opportunities

Job summary

Placements24 in Saltillo, Coahuila seeks an E-commerce Analyst and Conversion Optimization Specialist to analyze customer behavior and drive conversion rate improvements. The role combines in-office collaboration with remote flexibility in a hybrid setup.

You will design and run A/B and multivariate tests, analyze data, and implement UX-focused optimizations to boost sales, AOV, and retention. A strong analytics background and hands-on CRO experience are required.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field.
• 2-4 years of experience in e-commerce analysis, CRO, or a related analytical role.
• Proven experience in designing and conducting A/B tests using tools like Google Optimize, Optimizely, or VWO.
• Strong proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Understanding of UX/UI principles and best practices.
• Excellent analytical and problem-solving skills.
• Familiarity with e-commerce platforms and their functionalities.
• Strong communication skills and ability to collaborate effectively in a hybrid environment in Saltillo.

Responsibilities

• Analyze website data, user behavior, and conversion funnels to identify optimization opportunities.
• Design and execute A/B tests and multivariate tests on website elements (e.g., landing pages, product pages, checkout process).
• Implement strategies to improve conversion rates, average order value, and customer retention.
• Monitor key e-commerce metrics and generate regular reports with actionable insights.
• Collaborate with UX/UI designers and developers to implement website improvements.
• Conduct user research and gather customer feedback to understand pain points.
• Stay current with best practices in e-commerce, conversion rate optimization, and digital analytics.
• Assist in managing the e-commerce platform and ensuring its optimal performance.

Skills

A/B testing

Web analytics

UX/UI understanding

Statistical analysis

Education

Bachelor's degree in Marketing or related field

Tools

Google Optimize

Optimizely

VWO

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a growing e-commerce entity, is seeking an E-commerce Analyst and Conversion Optimization Specialist to join their team in Saltillo, Coahuila . This role is crucial for analyzing customer behavior, identifying friction points in the online purchase journey, and implementing strategies to maximize conversion rates. The ideal candidate will have a strong analytical aptitude, a deep understanding of e-commerce platforms, and proven experience with A/B testing and user experience (UX) optimization techniques. You will be instrumental in driving sales growth by ensuring a seamless and effective online shopping experience. This hybrid role offers a blend of in-office collaboration and remote flexibility.

Key Responsibilities

• Analyze website data, user behavior, and conversion funnels to identify optimization opportunities.
• Design and execute A/B tests and multivariate tests on website elements (e.g., landing pages, product pages, checkout process).
• Implement strategies to improve conversion rates, average order value, and customer retention.
• Monitor key e-commerce metrics and generate regular reports with actionable insights.
• Collaborate with UX/UI designers and developers to implement website improvements.
• Conduct user research and gather customer feedback to understand pain points.
• Stay current with best practices in e-commerce, conversion rate optimization, and digital analytics.
• Assist in managing the e-commerce platform and ensuring its optimal performance.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field.
• 2-4 years of experience in e-commerce analysis, CRO, or a related analytical role.
• Proven experience in designing and conducting A/B tests using tools like Google Optimize, Optimizely, or VWO.
• Strong proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Understanding of UX/UI principles and best practices.
• Excellent analytical and problem-solving skills.
• Familiarity with e-commerce platforms and their functionalities.
• Strong communication skills and ability to collaborate effectively in a hybrid environment in Saltillo.
• Detail-oriented and highly organized.

Benefits

Our client offers a competitive annual salary of 53000 , comprehensive health insurance, and opportunities for professional development and training in analytics and optimization tools. Employees benefit from a collaborative work environment and the chance to make a tangible impact on the company's growth through data-driven decisions. This hybrid position in Saltillo offers a great balance for motivated professionals.