Analista de Datos para E-commerce y Medios Sociales

Placements24; Hermosillo; Hybrid; MXN 420,000 - 660,000; Full time

Benefits offered by this job

Health benefits

Professional development

Hybrid work model

Competitive salary

Job summary

Placements24 is seeking a Data Analyst to join our team in Hermosillo, Sonora, MX, focusing on ecommerce and social media performance. You will collect, clean, analyze, and visualize data from web analytics, sales data, and social platforms to drive marketing strategy.

The role is hybrid and involves collaborating with marketing and operations to develop dashboards, derive insights, and optimize ROI. Strong SQL, Python or R, and BI tool experience are required, with a data-driven mindset.

Qualifications

• Bachelor's degree in a quantitative field.
• 3+ years of Data Analyst experience in ecommerce/digital marketing.
• Proficiency in SQL, Python, or R.
• Experience with data visualization tools (Tableau/Power BI/Data Studio).
• Expertise with Google Analytics and web analytics concepts.
• Strong analytical and problem-solving abilities.
• Excellent communication to translate data for non-technical audiences.
• Familiarity with A/B testing and experimental design.
• Attention to detail and ability to handle large datasets.

Responsibilities

• Collect, clean, and process data from multiple sources (web analytics, sales, CRM, social platforms).
• Develop data analysis models to identify trends and insights.
• Create dashboards and reports for KPIs related to ecommerce, user behavior, and social media.
• Analyze campaign performance across channels and recommend optimizations.
• Identify opportunities to improve conversion, segmentation, and UX based on data.
• Collaborate with marketing, sales, and product teams to meet data needs.
• Monitor key metrics and flag potential issues or opportunities.
• Stay updated with the latest data tools and best practices.

Skills

Analytical thinking

Problem solving

Communication

Critical thinking

A/B testing

Education

Bachelor's degree in Data Science, Statistics, Computer Science, Economics, Mathematics, or related field

Tools

SQL

Python

R

Tableau

Power BI

Google Data Studio

Google Analytics

Job description

About the Role

Our client is seeking a Data Analyst to join their team in Hermosillo, Sonora, MX, focusing on e-commerce and social media performance. This role is critical for extracting actionable insights from complex datasets to drive strategic decision-making and optimize marketing efforts. You will be responsible for collecting, cleaning, analyzing, and visualizing data from various sources, including website analytics, sales data, and social media platforms. We are looking for a highly analytical individual with strong technical skills and a keen understanding of business objectives. This hybrid role offers the opportunity to work closely with our marketing and operations teams, leveraging data to improve customer experience, drive sales, and enhance marketing ROI. Your insights will be instrumental in shaping the future direction of our digital business.

Key Responsibilities

• Collect, clean, and process data from various sources, including web analytics (Google Analytics), sales databases, CRM, and social media platforms.
• Develop and implement data analysis models and techniques to identify trends, patterns, and insights.
• Create dashboards and reports to visualize key performance indicators (KPIs) related to e-commerce sales, user behavior, and social media engagement.
• Analyze campaign performance across different channels (paid social, SEM, email) to measure effectiveness and recommend optimizations.
• Identify opportunities for improving website conversion rates, customer segmentation, and user experience based on data analysis.
• Collaborate with marketing, sales, and product teams to understand their data needs and provide analytical support.
• Monitor key business metrics and proactively identify potential issues or opportunities.
• Stay updated with the latest data analysis tools, techniques, and industry best practices.
• Ensure data accuracy and integrity across all reporting and analysis.

Requirements

• Bachelor's degree in Data Science, Statistics, Computer Science, Economics, Mathematics, or a related quantitative field.
• Minimum of 3 years of experience as a Data Analyst, preferably in an e-commerce or digital marketing environment.
• Proficiency in data analysis tools such as SQL, Python, or R.
• Strong experience with data visualization tools like Tableau, Power BI, or Google Data Studio.
• Expertise in web analytics platforms, particularly Google Analytics.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Strong understanding of statistical concepts and methodologies.
• Familiarity with A/B testing and experimental design.
• Excellent communication skills, with the ability to explain complex data findings to non-technical audiences.
• Experience working with large datasets and a meticulous attention to detail.

Benefits

Our client offers a competitive salary, health benefits, opportunities for professional development, and a flexible hybrid work model. You will have the chance to work with cutting-edge data tools and contribute to significant business decisions in Hermosillo, Sonora, MX. We foster a collaborative and innovative work environment where your analytical skills are highly valued. Join a team dedicated to data-driven growth and make a real impact on our e-commerce and social media strategies. Enjoy a balance of in-office collaboration and remote work flexibility.