Analista de Marketing de Datos y Performance

Placements24; Puebla de Zaragoza; Hybrid; MXN 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Health & dental insurance

Professional development

Hybrid work in Puebla

Job summary

Placements24 seeks a Marketing Data and Performance Analyst in Puebla, MX. The role focuses on collecting, analyzing, and reporting marketing data to measure campaign effectiveness and customer behavior.

You will develop dashboards, define metrics, and drive data-informed decisions to optimize spend. You will collaborate with the marketing team to set objectives, perform ROI analysis, and present insights to leadership.

Qualifications

• Bachelor’s degree in a quantitative field (Stats, Economics, Marketing, Math)
• 2+ years in marketing analytics or data analysis
• Proficiency with Excel (advanced), SQL; Python or R preferred
• Experience with data visualization tools (Tableau/Power BI) is a plus
• Familiarity with web analytics platforms like Google Analytics
• Strong communication of complex data insights in Spanish
• Hybrid/office role in Puebla, MX

Responsibilities

• Collect, clean, and analyze marketing data from multiple sources (digital campaigns, website analytics, CRM)
• Develop and maintain dashboards and reports to track marketing KPIs and campaigns
• Interpret data to identify trends, insights, and opportunities for optimization
• Conduct ROI analysis for marketing campaigns and initiatives
• Collaborate with marketing managers to define objectives and measurement frameworks
• Perform customer segmentation and analyses for targeted marketing
• Present findings to marketing leadership and cross-functional teams
• Stay updated on data tools and techniques relevant to marketing
• Ensure data accuracy and integrity across reporting

Skills

Excel Advanced

SQL

Python

Tableau

Power BI

Google Analytics

Spanish

Education

Bachelor's degree in Statistics/Economics/Marketing/Mathematics

Tools

Tableau

Power BI

Job description

About the Role

Our client, a prominent retail company, is seeking a detail-oriented Marketing Data and Performance Analyst to join their team in Puebla, Puebla, MX . This role is essential for understanding campaign effectiveness, customer behavior, and market trends through rigorous data analysis. The ideal candidate will be adept at collecting, interpreting, and reporting on marketing data to drive strategic decision-making and optimize marketing spend. If you have a strong quantitative background, a passion for uncovering insights from data, and experience in marketing analytics, this hybrid role offers a fantastic opportunity to make a significant impact. You'll work closely with the marketing team in Puebla, Puebla, MX , contributing to data-informed strategies.

Key Responsibilities

• Collect, clean, and analyze marketing data from various sources, including digital campaigns, website analytics, and CRM systems.
• Develop and maintain dashboards and reports to track key marketing KPIs and campaign performance.
• Interpret data to identify trends, insights, and opportunities for campaign optimization and business growth.
• Conduct ROI analysis for marketing campaigns and initiatives.
• Collaborate with marketing managers to define campaign objectives and measurement frameworks.
• Perform customer segmentation and analysis to inform targeted marketing efforts.
• Present findings and recommendations to marketing leadership and cross-functional teams.
• Stay updated on data analysis tools and techniques relevant to marketing.
• Ensure data accuracy and integrity across all reporting.

Requirements

• Bachelor's degree in Statistics, Economics, Marketing, Mathematics, or a related quantitative field.
• 2+ years of experience in marketing analytics or data analysis.
• Proficiency in data analysis tools such as Excel (advanced), SQL, and ideally Python or R.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Familiarity with web analytics platforms like Google Analytics.
• Strong understanding of marketing principles and campaign structures.
• Excellent analytical, problem-solving, and critical thinking skills.
• Ability to communicate complex data insights clearly and concisely in Spanish.
• Experience working in a hybrid or office-based role in Puebla, Puebla, MX.

Benefits

Our client offers a competitive salary, comprehensive benefits package including health and dental insurance, opportunities for professional development, and a collaborative work environment. This hybrid role based in Puebla, Puebla, MX , provides a balance between in-office collaboration and remote work flexibility. Join a team that is passionate about leveraging data to drive marketing success and career advancement within the company.