Analista de Datos Senior para Inteligencia de Mercado

Placements24; Torreón; Hybrid; MXN 1.130.000 - 1.846.000; Vollzeit

Benefits dieser Stelle

Fully remote

Annual bonus

Medical insurance

Dental insurance

Vision insurance

Life insurance

Online learning access

Conferences

Zusammenfassung

Placements24 is seeking a Senior Data Analyst to join its Market Intelligence team in a fully remote role across Mexico. The candidate will transform complex data into actionable insights, analyzing sales, market trends, and consumer behavior to guide strategic decisions.

The role requires strong analytics, data visualization skills, and a deep understanding of the FMCG landscape. Collaboration with marketing, sales, and product teams is essential to deliver impactful recommendations and drive

Qualifikationen

• Bachelor's degree in a quantitative field; master's preferred.
• 4–6 years of experience in data analysis or BI; FMCG preferred.
• Proficient in SQL; experience with Tableau/Power BI.
• Strong statistical software or programming skills (R or Python).

Aufgaben

• Collect, clean, and analyze large datasets from sales, market research, and customer data.
• Develop dashboards to track KPIs like sales, market share, and trends.
• Build predictive models to forecast sales and consumer behavior.
• Present findings to management and cross-functional teams.
• Ensure data accuracy, integrity, and confidentiality.

Kenntnisse

Data analysis

Statistical analysis

Data mining

Data modeling

Analytical thinking

Communication skills

Presentation skills

Remote collaboration

Ausbildung

Bachelor's degree in Statistics/Mathematics/Economics/Computer Science

Master's degree (plus)

Tools

SQL

Tableau

Power BI

Python

R

Jobbeschreibung

About the Role

Our client, a major force in the Bienes de Consumo Masivo (FMCG) sector, is looking for a Senior Data Analyst to join their Market Intelligence team. This is a remote position, allowing you to contribute from anywhere in Mexico. The role is crucial for transforming complex data into actionable insights that will drive strategic decision-making across the business. You will be responsible for analyzing sales data, market trends, consumer behavior, and competitive information to identify key opportunities and challenges. The ideal candidate possesses strong analytical capabilities, proficiency in data visualization tools, and a deep understanding of the FMCG landscape. This is an exciting opportunity to leverage data to influence business strategy and performance in a leading company.

Key Responsibilities

Collect, clean, and analyze large datasets from various sources, including sales, market research, and customer data. Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to sales, market share, and consumer trends. Perform in-depth analysis to identify underlying patterns, trends, and correlations in data, providing clear and concise insights. Translate complex analytical findings into easily understandable insights and recommendations for business stakeholders. Collaborate with marketing, sales, and product development teams to understand their data needs and provide analytical support. Build predictive models to forecast sales, market demand, and consumer behavior. Identify opportunities for process improvements and automation in data analysis and reporting. Stay abreast of the latest data analysis techniques, tools, and industry best practices. Present findings and recommendations to management and cross-functional teams in a clear and compelling manner. Ensure data accuracy, integrity, and confidentiality across all analyses.

Requirements

Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related quantitative field. Master's degree is a plus. Minimum of 4-6 years of experience as a Data Analyst, Business Intelligence Analyst, or similar role, preferably in FMCG. Proven expertise in data mining, statistical analysis, and data modeling techniques. Proficiency in SQL for data extraction and manipulation. Experience with data visualization tools such as Tableau, Power BI, or similar. Strong command of statistical software or programming languages like R or Python. Excellent analytical and problem-solving skills with a keen attention to detail. Strong communication and presentation skills, with the ability to convey complex information clearly. Ability to work independently and collaboratively in a remote team environment. Familiarity with market research data and consumer panel data is highly desirable.

Benefits

This position offers the convenience and flexibility of a fully remote work arrangement. Our client provides a competitive salary, an annual bonus incentive, and a comprehensive benefits package, including medical, dental, and vision insurance, as well as life insurance. We are committed to your professional development, offering access to online learning platforms, training programs, and opportunities to attend industry conferences. You will be part of a collaborative and innovative environment where your contributions are valued. Join our client and make a significant impact on their data-driven strategies.