Analista de Marketing de Medios Sociales y Contenidos

Placements24; Mexicali; Hybrid; MXN 240,000 - 360,000; Full time

Benefits offered by this job

Remote work

Professional development

Flexible schedule

Job summary

Placements24 is seeking a detail-oriented Social Media and Content Marketing Analyst to join a fully remote marketing team. The role focuses on analyzing social media and content performance, generating data-driven insights, and advising on optimization to improve engagement and reach from Mexico.

Strong analytical skills and Spanish proficiency are essential, with the ability to translate data into actionable strategies.

Qualifications

• Proven experience as a Social Media Analyst or Content Analyst.
• Ability to analyze social media and content marketing performance data.
• Proficiency with social analytics tools and web analytics tools.
• Remote work capability with strong communication in Spanish.

Responsibilities

• Monitor and analyze social media performance across platforms.
• Track and analyze content marketing performance (traffic, engagement, conversions).
• Generate regular KPI reports with insights and recommendations.
• Use social listening tools to monitor brand mentions and trends.
• Identify successful content formats and topics for strategy.

Skills

Social media analysis

Content analytics

Data visualization

Spanish language

Education

Bachelor's in Marketing/Communications/Statistics

Tools

Sprout Social

Hootsuite

Google Analytics

Job description

About the Role

Our client is seeking a detail-oriented and creative Social Media and Content Marketing Analyst to join their fully remote marketing team. This role is crucial for analyzing the performance of our social media presence and content marketing efforts, providing data-driven insights to optimize strategies and enhance engagement. You will be responsible for tracking key metrics, generating reports, and collaborating with the social media and content teams to improve content effectiveness and audience reach. The ideal candidate is highly analytical, possesses excellent communication skills, and has a passion for understanding audience behavior and content trends across digital platforms. This is a remote-first position, offering flexibility and the opportunity to contribute significantly to our client's online strategy from anywhere in Mexico. We are looking for an individual who can translate data into actionable strategies.

Key Responsibilities

• Monitor and analyze social media performance across all relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Track and analyze content marketing performance, including website traffic, engagement rates, and conversions from blog posts, articles, and other content assets.
• Generate regular reports on social media and content marketing KPIs, providing clear insights and recommendations for improvement.
• Use social listening tools to monitor brand mentions, industry trends, and competitor activity.
• Identify successful content formats and topics, and advise on content creation strategies.
• Assist in the development of social media content calendars and content strategies based on performance data.
• Collaborate with the social media managers and content creators to implement strategy adjustments.
• Conduct A/B testing on social media posts and content elements to optimize engagement and reach.
• Stay up-to-date with the latest social media analytics tools and content marketing trends.

Requirements

• Proven experience as a Social Media Analyst, Content Analyst, or similar role.
• Demonstrable ability to analyze social media and content marketing performance data.
• Proficiency with social media analytics tools (e.g., native platform analytics, Sprout Social, Hootsuite) and web analytics tools (e.g., Google Analytics).
• Experience with social listening tools is a plus.
• Strong analytical and critical thinking skills.
• Excellent written and verbal communication skills in Spanish.
• Ability to work independently, manage time effectively, and meet deadlines in a remote work environment.
• Detail-oriented with a high level of accuracy.
• Bachelor's degree in Marketing, Communications, Statistics, or a related field.
• Basic understanding of content creation principles is beneficial.

Benefits

This is a fantastic opportunity to join a growing company as a Social Media and Content Marketing Analyst. Enjoy a competitive salary and the convenience of a fully remote position, allowing you to work from home. Our client is committed to employee growth, offering opportunities for professional development and learning. You will be part of a collaborative and supportive team environment where your analytical skills are highly valued. This role is based in Mexicali, Baja California, MX , but is performed entirely remotely, offering exceptional flexibility. We provide a platform to make a significant impact on our client's digital strategy through insightful data analysis.