Analista de Rendimiento de E-commerce y Medios Digitales

Placements24; Chihuahua; Hybrid; MXN 420.000 - 620.000; Vollzeit

Benefits dieser Stelle

Fully remote work environment

Competitive salary package

Comprehensive health benefits

Professional development and training

Flexible working hours

Home office equipment stipend

Access to cutting-edge analytics tools

Zusammenfassung

Placements24 is seeking a detail-oriented Analytics professional to monitor, evaluate, and report on the performance of e-commerce channels and digital marketing campaigns. This remote role supports Ciudad Juárez-based operations, using data to identify trends and drive optimization across online sales and user experience.

The ideal candidate has strong analytical skills, experience with web analytics tools, and the ability to present findings clearly to stakeholders.

Qualifikationen

• Proven experience as a Data Analyst, Digital Marketing Analyst, or E-commerce Analyst.
• Experience with web analytics tools (GA, Adobe Analytics, or similar).
• Experience with data visualization tools (Tableau, Power BI, Google Data Studio).
• Excellent analytical and quantitative skills, with a keen eye for detail.
• Strong understanding of digital marketing concepts and e-commerce operations.
• Proficient in Microsoft Excel or Google Sheets for data manipulation and analysis.
• Strong communication and presentation skills.
• Bachelor's degree in Statistics, Economics, Marketing, Computer Science, or a related field.
• Experience with SQL is a plus.

Aufgaben

• Track, analyze, and report on KPIs for e-commerce sales, website traffic, conversion rates, and customer acquisition cost.
• Monitor and evaluate the performance of digital marketing campaigns across SEM, social media, email, display advertising.
• Utilize web analytics tools to gather and interpret data on user behavior, traffic sources, and campaign effectiveness.
• Develop dashboards and reports to visualize performance data and share insights with stakeholders.
• Identify trends, patterns, and opportunities for improvement in the e-commerce funnel and marketing efforts.
• Conduct A/B testing and provide recommendations for website and campaign optimization.
• Collaborate with marketing, sales, and product teams to align on reporting needs and strategic initiatives.
• Perform competitive analysis to benchmark performance against industry standards.
• Ensure data integrity and accuracy in all reporting.
• Stay up-to-date with the latest analytics tools and methodologies.

Kenntnisse

Data analysis

Digital marketing analytics

E-commerce analytics

Excel and spreadsheets

Communication skills

Presentation skills

Ausbildung

Bachelor's degree in Statistics, Economics, Marketing, Computer Science, or related field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Google Data Studio

SQL

Excel

Jobbeschreibung

About the Role

Our client is seeking a detail-oriented and analytical Analista de Rendimiento de E-commerce y Medios Digitales to join their team, working remotely to support operations based in Ciudad Juárez, Chihuahua, MX . This role is crucial for monitoring, evaluating, and reporting on the performance of our client's e-commerce channels and digital marketing campaigns. The successful candidate will leverage data to identify trends, uncover insights, and provide strategic recommendations to optimize online sales, user experience, and marketing effectiveness. You will work closely with various departments to ensure data accuracy and the implementation of data-driven decisions. This is an excellent opportunity for an individual passionate about data analytics within the exciting realm of e-commerce and digital marketing to make a significant contribution. The position requires a strong analytical mindset and the ability to communicate complex data in a clear and concise manner. We are looking for a self-starter who can manage their time effectively in a remote setting and drive continuous improvement. Your insights will directly influence business strategy and online success.

Key Responsibilities

• Track, analyze, and report on key performance indicators (KPIs) for e-commerce sales, website traffic, conversion rates, and customer acquisition cost.
• Monitor and evaluate the performance of digital marketing campaigns across various channels (SEM, social media, email, display advertising).
• Utilize web analytics tools (e.g., Google Analytics) to gather and interpret data on user behavior, traffic sources, and campaign effectiveness.
• Develop dashboards and reports to visualize performance data and share insights with stakeholders.
• Identify trends, patterns, and opportunities for improvement in the e-commerce funnel and marketing efforts.
• Conduct A/B testing and provide recommendations for website and campaign optimization.
• Collaborate with marketing, sales, and product teams to align on reporting needs and strategic initiatives.
• Perform competitive analysis to benchmark performance against industry standards.
• Ensure data integrity and accuracy in all reporting.
• Stay up-to-date with the latest analytics tools and methodologies.

Requirements

• Proven experience as a Data Analyst, Digital Marketing Analyst, or E-commerce Analyst.
• Strong proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
• Excellent analytical and quantitative skills, with a keen eye for detail.
• Solid understanding of digital marketing concepts and e-commerce operations.
• Ability to interpret complex data and present findings clearly and concisely.
• Proficient in Microsoft Excel or Google Sheets for data manipulation and analysis.
• Strong communication and presentation skills.
• Bachelor's degree in Statistics, Economics, Marketing, Computer Science, or a related field.
• Experience with SQL is a plus.

Benefits

• Fully remote work environment.
• Competitive salary package.
• Comprehensive health benefits.
• Opportunities for professional development and training in data analytics.
• Work with a dynamic and innovative company.
• Flexible working hours.
• Chance to impact business decisions through data.
• Home office equipment stipend.
• Access to cutting-edge analytics tools.