Analista de Rendimiento de E-commerce y Redes Sociales

Placements24; Cuernavaca; On-site; MXN 180,000 - 260,000; Full time

Benefits offered by this job

Salario competitivo

Oportunidad de desarrollo profesional

Job summary

Placements24 busca un Analista de Rendimiento de E-commerce y Redes Sociales para Cuernavaca, Morelos. El candidato ideal supervisará y analizará métricas de ventas online y engagement en redes, generando informes y recomendaciones para optimizar campañas y experiencia de usuario.

Se valorará experiencia en análisis de datos, dominio de herramientas analíticas y comunicación efectiva en español. Puesto en oficina con oportunidades de desarrollo profesional en un entorno dinámico.

Qualifications

• Título universitario en Marketing, Estadística, Economía, Negocios o campo cuantitativo relacionado.
• 2+ años de experiencia en análisis de datos, preferiblemente en comercio electrónico o marketing digital.
• Dominio de herramientas de analítica web (Google Analytics) y plataformas de analítica de redes.
• Fuerte comprensión de métricas de comercio electrónico y conceptos de marketing digital.
• Excelentes habilidades analíticas, de resolución de problemas y pensamiento crítico.
• Habilidad para visualizar datos y utilizar herramientas de visualización.
• Habilidad avanzada en Excel o Google Sheets.
• Excelente comunicación en español, capaz de presentar datos de forma clara.

Responsibilities

• Monitorear y analizar KPI para ventas de comercio electrónico y engagement en redes.
• Rastrear tráfico web, tasas de conversión, CAC y valor de vida del cliente (LTV).
• Analizar rendimiento en redes sociales: alcance, participación, sentimiento y crecimiento de seguidores.
• Generar informes regulares sobre rendimiento de campañas, analítica web y métricas sociales.
• Identificar tendencias y oportunidades, proporcionando ideas y recomendaciones.
• Realizar pruebas A/B en elementos web y campañas para mejorar el rendimiento.
• Colaborar con marketing y ventas para alinear el análisis con objetivos.
• Mantenerse al día con mejores prácticas y herramientas analíticas.

Skills

Analytical skills

Problem solving

Comunicación en español

Visualización de datos

Education

Licenciatura en Marketing / Estadística / Economía / Negocios

Tools

Google Analytics

Plataformas de analítica de redes

Excel o Google Sheets

Job description

About the Role

Our client is searching for a meticulous and results-oriented Analista de Rendimiento de E-commerce y Redes Sociales to join their marketing department in Cuernavaca, Morelos . This role is critical for monitoring, analyzing, and reporting on the effectiveness of our online sales channels and social media engagement. You will be responsible for tracking key performance indicators (KPIs), identifying trends, and providing strategic recommendations to optimize campaigns and improve user experience. The ideal candidate possesses strong analytical skills, a deep understanding of digital marketing metrics, and a passion for data-driven decision-making. This position offers a unique opportunity to impact business growth by ensuring our digital efforts are performing at their peak. You will work in a collaborative environment, contributing insights that shape our online presence and drive sales.

Key Responsibilities

• Monitor and analyze key performance indicators (KPIs) for e-commerce sales and social media engagement.
• Track website traffic, conversion rates, customer acquisition cost, and lifetime value.
• Analyze social media performance, including reach, engagement, sentiment, and follower growth.
• Generate regular reports on campaign performance, website analytics, and social media metrics.
• Identify trends, opportunities, and potential issues, providing actionable insights and recommendations.
• Conduct A/B testing on website elements and marketing campaigns to optimize performance.
• Collaborate with the marketing and sales teams to align analysis with business objectives.
• Stay abreast of industry best practices and new analytical tools.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business, or a related quantitative field.
• 2+ years of experience in data analysis, preferably within e-commerce or digital marketing.
• Proficiency in web analytics tools (e.g., Google Analytics) and social media analytics platforms.
• Strong understanding of e-commerce metrics and digital marketing concepts.
• Excellent analytical, problem-solving, and critical thinking skills.
• Proficiency in data visualization tools and techniques.
• Advanced skills in Microsoft Excel or Google Sheets.
• Excellent communication skills in Spanish, with the ability to present complex data clearly.

Benefits

Our client offers a competitive salary, comprehensive benefits package, and a supportive work environment. Employees will have access to professional development opportunities and the chance to grow within a leading company. We offer a stable, in-office position in the vibrant city of Cuernavaca, Morelos , providing a direct impact on business success. You will be part of a team dedicated to excellence, with ample opportunities for learning and career progression. Join a company that invests in its people and fosters a culture of continuous improvement and collaboration.