Analista de Datos: eCommerce & Marketing Insights (Híbrido)

Placements24; Hermosillo; Hybrid; MXN 420,000 - 660,000; Full time

Benefits offered by this job

Health benefits

Professional development

Hybrid work model

Competitive salary

Job summary

Placements24 is seeking a Data Analyst to join our team in Hermosillo, Sonora, MX, focusing on ecommerce and social media performance. You will collect, clean, analyze, and visualize data from web analytics, sales data, and social platforms to drive marketing strategy.

The role is hybrid and involves collaborating with marketing and operations to develop dashboards, derive insights, and optimize ROI. Strong SQL, Python or R, and BI tool experience are required, with a data-driven mindset.

Qualifications

• Bachelor's degree in a quantitative field.
• 3+ years of Data Analyst experience in ecommerce/digital marketing.
• Proficiency in SQL, Python, or R.
• Experience with data visualization tools (Tableau/Power BI/Data Studio).
• Expertise with Google Analytics and web analytics concepts.
• Strong analytical and problem-solving abilities.
• Excellent communication to translate data for non-technical audiences.
• Familiarity with A/B testing and experimental design.
• Attention to detail and ability to handle large datasets.

Responsibilities

• Collect, clean, and process data from multiple sources (web analytics, sales, CRM, social platforms).
• Develop data analysis models to identify trends and insights.
• Create dashboards and reports for KPIs related to ecommerce, user behavior, and social media.
• Analyze campaign performance across channels and recommend optimizations.
• Identify opportunities to improve conversion, segmentation, and UX based on data.
• Collaborate with marketing, sales, and product teams to meet data needs.
• Monitor key metrics and flag potential issues or opportunities.
• Stay updated with the latest data tools and best practices.

Skills

Analytical thinking

Problem solving

Communication

Critical thinking

A/B testing

Education

Bachelor's degree in Data Science, Statistics, Computer Science, Economics, Mathematics, or related field

Tools

SQL

Python

R

Tableau

Power BI

Google Data Studio

Google Analytics

Job description

Placements24 is seeking a Data Analyst to join our team in Hermosillo, Sonora, MX, focusing on ecommerce and social media performance. You will collect, clean, analyze, and visualize data from web analytics, sales data, and social platforms to drive marketing strategy.

The role is hybrid and involves collaborating with marketing and operations to develop dashboards, derive insights, and optimize ROI. Strong SQL, Python or R, and BI tool experience are required, with a data-driven mindset.