Especialista en Comercio Electrónico y Experiencia de Usuario

Placements24; Morelia; On-site; MXN 350,000 - 550,000; Full time

Benefits offered by this job

Salario competitivo

Seguro de salud

Oportunidades de desarrollo

Entorno de trabajo colaborativo

Job summary

Placements24 busca un Especialista en Comercio Electrónico y Experiencia de Usuario para Morelia, Michoacán. Serás responsable de optimizar la UI/UX de nuestra plataforma de ecommerce, analizar journeys de clientes y proponer mejoras para aumentar conversiones y satisfacción.

Trabajarás de la mano con los equipos de producto y marketing, realizarás pruebas A/B y pruebas de usabilidad, asegurarás que el sitio sea móvil-responsivo y seguirás las métricas clave como tasa de conversión y valor medio

Qualifications

• Experiencia mínima de 3 años en e-commerce enfocada en UI/UX.
• Conocimiento de CRO y mapeo de recorrido del cliente.
• Conocimiento de Google Analytics y pruebas A/B.

Responsibilities

• Analizar el comportamiento de usuarios y datos del sitio para identificar mejoras en la experiencia de compra.
• Desarrollar e implementar estrategias para optimizar el recorrido del usuario desde la navegación hasta la compra.
• Realizar pruebas de usabilidad y recopilar feedback para informar mejoras de diseño y funcionalidad.
• Colaborar con diseñadores y desarrolladores para crear interfaces web intuitivas y visualmente atractivas.
• Asegurar que la plataforma sea móvil-responsiva y ofrezca una buena experiencia en todos los dispositivos.
• Monitorear métricas como tasa de conversión, rebote y valor medio de pedido, e implementar cambios para mejorarlas.
• Mantenerse al día con tendencias en ecommerce, UI/UX y experiencia del cliente digital.
• Trabajar con marketing para alinear campañas con la experiencia del usuario.
• Resolver problemas de funcionalidad y usabilidad de la plataforma y contribuir al desarrollo de nuevas características.

Skills

CRO

Mapeo de viaje del usuario

Analítica

Pruebas A/B

Comunicación

Education

Licenciatura en Marketing/ Diseño/ Interacción Humano-Computadora

Tools

Google Analytics

Herramientas de diseño (Figma/Sketch)

Job description

About the Role

Our client is seeking a customer-centric and detail-oriented Especialista en Comercio Electrónico y Experiencia de Usuario to join their team in **Morelia, Michoacán**. This role is pivotal in ensuring a seamless and engaging online shopping experience for customers. You will be responsible for optimizing the e-commerce platform's user interface and user experience (UI/UX), analyzing customer journeys, and implementing strategies to improve conversion rates and customer satisfaction. The ideal candidate has a strong understanding of e-commerce best practices, UI/UX principles, and a passion for creating intuitive and effective digital interfaces. This position requires a dedicated professional to work on-site in **Morelia, Michoacán**, collaborating closely with the product and marketing teams to achieve business goals. Join a growing company and play a key role in shaping its online presence.

Key Responsibilities

• Analyze user behavior and website data to identify areas for improvement in the e-commerce user experience.
• Develop and implement strategies to optimize the user journey, from initial browsing to checkout completion.
• Conduct usability testing and gather user feedback to inform design and functional enhancements.
• Collaborate with designers and developers to create intuitive and visually appealing website interfaces.
• Ensure the e-commerce platform is mobile-responsive and provides an excellent experience across all devices.
• Monitor key e-commerce metrics such as conversion rates, bounce rates, and average order value, and implement changes to improve them.
• Stay up-to-date with the latest trends in e-commerce, UI/UX design, and digital customer experience.
• Work closely with the marketing team to ensure alignment between marketing campaigns and the user experience.
• Troubleshoot and resolve issues related to the e-commerce platform's functionality and usability.
• Contribute to the development of new features and functionalities to enhance the customer journey.

Requirements

• Bachelor's degree in Marketing, Design, Human-Computer Interaction, or a related field.
• Proven experience (3+ years) in e-commerce, with a focus on UI/UX optimization.
• Strong understanding of e-commerce best practices, conversion rate optimization (CRO), and customer journey mapping.
• Proficiency in using analytics tools (e.g., Google Analytics) to track user behavior and identify insights.
• Experience with A/B testing and user research methodologies.
• Knowledge of design principles and tools is a plus.
• Excellent communication and collaboration skills.
• Ability to translate complex user needs into practical solutions.
• Prior experience working in **Morelia, Michoacán** or understanding the local market is beneficial.

Benefits

• Competitive salary and compensation package.
• Comprehensive health insurance.
• Opportunity to work on challenging and impactful projects.
• Professional development and training opportunities.
• Collaborative and dynamic work environment.
• Contribute to the success of a growing e-commerce business.