Especialista en Optimización de Tasa de Conversión (CRO)

Placements24; Culiacán; Hybrid; MXN 420,000 - 660,000; Full time

Benefits offered by this job

Salario competitivo

Modelo de trabajo híbrido

Seguro de salud

Desarrollo profesional

Incentivos por desempeño

Job summary

Placements24 busca un Especialista en Optimización de la Tasa de Conversión (CRO) para unirse al equipo en Culiacán, Sinaloa. El rol se centra en mejorar la experiencia de usuario, analizar comportamiento y aumentar las conversiones mediante pruebas A/B, analítica web y UX.

El candidato ideal cuenta con al menos 3 años de CRO, experiencia con Google Analytics y herramientas como Optimizely/VWO/Hotjar, y capacidad para colaborar con UX, contenido y desarrollo.

Qualifications

• Al menos 3 años de experiencia en CRO o rol relacionado.
• Conocimiento de analítica web y pruebas A/B/multivariantes.
• Capacidad de interpretar resultados y proponer acciones.
• Cliente/usuario en español con excelentes habilidades de comunicación.

Responsibilities

• Analizar datos de sitios web para identificar patrones y cuellos de botella.
• Desarrollar y priorizar hipótesis de CRO basadas en datos y investigación.
• Diseñar, implementar y gestionar pruebas A/B y multivariantes.
• Interpretar resultados y comunicar resultados a las partes interesadas.
• Colaborar con UX, redacción y desarrollo para implementar variaciones ganadoras.
• Definir métricas y requerimientos de tracking para pruebas y rendimiento.
• Proponer mejoras de usabilidad y conversiones a lo largo del journey.
• Documentar planes de prueba, resultados y aprendizajes.

Skills

Análisis de comportamiento

A/B testing

Análisis de datos

UX/UI

Trabajo en equipo

Education

Licenciatura en Marketing, Psicología, Negocios, HCI u afín

Tools

Google Analytics

Optimizely

VWO

Hotjar

Job description

About the Role

Our client, a leading online business, is seeking a skilled and analytical Especialista en Optimización de Tasa de Conversión (CRO) to join their team in Culiacán, Sinaloa, MX . This role is essential for improving the user experience on our client's website and maximizing the effectiveness of their online marketing efforts by increasing conversion rates. The ideal candidate will have a deep understanding of user behavior analysis, A/B testing, website analytics, and UX/UI principles. You will be responsible for identifying friction points in the customer journey, formulating hypotheses, designing and running experiments, and translating data into actionable insights to drive conversions. This hybrid position allows for a blend of focused work and collaborative team sessions. We are looking for a data-driven individual with a passion for continuous improvement and a proven ability to lift key conversion metrics.

Key Responsibilities

• Analyze website data (using tools like Google Analytics, heatmaps, session recordings) to identify user behavior patterns and conversion bottlenecks.
• Develop and prioritize CRO hypotheses based on data analysis, user research, and best practices.
• Design, implement, and manage A/B tests and multivariate tests for website elements, landing pages, and user flows.
• Interpret test results, draw actionable conclusions, and communicate findings to stakeholders.
• Collaborate with UX/UI designers, content writers, and developers to implement winning variations and optimize user experience.
• Stay up-to-date with the latest trends, tools, and methodologies in CRO and UX.
• Define key metrics and tracking requirements for experiments and website performance.
• Continuously seek opportunities to improve website usability and conversion rates across the entire customer journey.
• Contribute to the overall digital strategy by providing insights on user behavior and conversion optimization.
• Document test plans, results, and learnings for future reference and knowledge sharing.

Requirements

• Bachelor's degree in Marketing, Psychology, Business, HCI, or a related field.
• Minimum of 3 years of experience specifically in Conversion Rate Optimization (CRO) or a closely related role (e.g., Web Analytics, UX Analysis).
• Proven experience designing and executing A/B tests and interpreting their results.
• Proficiency with web analytics tools (e.g., Google Analytics) and CRO tools (e.g., Optimizely, VWO, Hotjar).
• Strong understanding of UX/UI principles and user-centered design.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills in Spanish, with the ability to clearly articulate complex concepts.
• Ability to work effectively both independently and as part of a cross-functional team.
• Detail-oriented with a strong sense of curiosity and a passion for experimentation.
• Familiarity with front-end development (HTML, CSS, JavaScript) is a plus.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model that balances remote flexibility with in-office collaboration.
• Opportunity to work with a dynamic e-commerce company and make a tangible impact on its growth.
• Access to cutting-edge CRO tools and professional development opportunities.
• A stimulating and collaborative work environment.
• Comprehensive health insurance and other benefits.