市场营销

SANY Group; Piemonte; On-site; EUR 30,000 - 42,000; Full time

Job summary

SANY Group in Italy is seeking a Marketing Specialist to execute hands-on, local marketing activities for the machinery business. The role emphasizes trade shows, localized content, and strong language capabilities.

You will manage social media presence (LinkedIn, Facebook, Instagram), update the company website and marketing materials, and nurture relationships with local industry media. Travel within Italy for exhibitions and events is expected.

Qualifications

• Hands-on marketing experience in B2B, preferably industrial or machinery sectors.
• Strong command of English; local market experience in Italy is a plus.
• Experience organizing or supporting B2B trade shows in Italy.
• Familiar with social media operation and basic website content management.
• Able to coordinate local suppliers and work independently.
• Willing to travel within Italy for exhibitions and customer events; driving license preferred.

Responsibilities

• Manage social media accounts and local content to generate leads.
• Maintain and update the company website and local landing pages.
• Build relationships with construction machinery media; coordinate interviews and press coverage.
• Support translation and adaptation of marketing content for local market.
• Track basic marketing performance and provide regular updates.

Skills

Hands-on marketing

B2B marketing

Construction machinery

Social media management

Website CMS

Graphic coordination

Travel within Italy

Driving licence

English proficiency

Tools

Social media platforms

Website CMS

Job description

Job Title: Marketing Specialist (Local Italy Marketing)

Job Summary

We are looking for a local Marketing Specialist. This role focuses on hands‑on execution of local marketing activities for Sany machinery business. The ideal candidate has solid experience with trade shows, good language capability, and existing contacts with local industry media.

Key Responsibilities

• Manage social media accounts (LinkedIn, Facebook, Instagram etc.), create localised posts, engage with followers and collect leads.
• Maintain and update company website, local landing pages and marketing materials (brochures, banners, event assets) .
• Build and maintain relationships with construction machinery industry media, arrange interviews, press releases and media coverage.
• Support translation and local adaptation of marketing content to fit local market habits.
• Track basic marketing performance data (social engagement, event leads, media exposure) and provide regular updates.

Requirements

• Good working English.
• Proven hands‑on marketing experience, preferably in construction machinery, industrial / B2B sector; existing industry media resources are a strong plus.
• Practical experience organising or supporting B2B trade shows in Italy.
• Familiar with social media operation, basic website content management and graphic brief coordination.
• Proactive, detail‑oriented, able to coordinate local suppliers and work independently.
• Willing to travel within Italy for exhibitions and customer events; valid driving licence preferred.

Equal Opportunity Employer:

Sany is committed to equal employment opportunity and welcomes applications from all qualified individuals regardless of gender, age, origin, religion, sexual orientation, disability, or other legally protected characteristics.

Data Protection Notice:

Personal data submitted as part of the application process will be processed exclusively for recruitment and related employment purposes in accordance with the EU General Data Protection Regulation (GDPR) and applicable German data protection law. Your application data will be treated confidentially and retained only for as long as necessary for these purposes or as required or permitted by law.