Trade Marketing Manager

Selle Royal Group; Pozzoleone; On-site; EUR 40,000 - 50,000; Full time

Job summary

Selle Royal Group in Italy is seeking a Trade Marketing Manager to turn marketing strategies into actionable programs across local markets. You will partner with B2B brands, manufacturers, distributors and dealers to maximize ROI and grow the business.

You will translate annual plans into concrete activations, manage budgets, coordinate with Brand and Business Managers, and lead digital and in-store campaigns.

Qualifications

• 5+ years of experience in Trade Marketing, B2B Marketing, or Channel Marketing within international organisations.
• Bachelor's or Master's degree in Marketing, Communications, Economics, or a related field.

Responsibilities

• Analyze B2B partner trade marketing needs and identify opportunities.
• Define and implement annual strategic marketing plans with OEMs, distributors, and key stores.
• Manage the B2B marketing budget and monitor performance.
• Oversee local trade marketing plans for consistency and investment control.
• Coordinate retail projects and tools (POP, POS, displays, merchandising).
• Develop and manage trade communications (presentations, catalogs, newsletters, press releases).
• Plan participation in trade shows and events for the B2B channel.
• Lead digital transformation projects for B2B marketing tools.

Skills

Strategic marketing

Budget management

Project management

English fluency

Power BI

MS Office

International collaboration

Data analysis

Education

Bachelor's or Master's in Marketing/Economics/Communications

Tools

Power BI

MS Office

Job description

For our Trade Marketing team in Italy, we are seeking a Trade Marketing Manager responsible for transforming marketing strategies into impactful actions across local markets. Collaborating closely with B2B partners across various sales channels—including bicycle brands and manufacturers, distributors, and dealers—you will play a key role in maximizing the return on marketing investments, building strong commercial partnerships, and driving business growth.

Could this be your next challenge?

YOUR RESPONSIBILITIES:

• Analyze the trade marketing needs of B2B partners by identifying opportunities and developing initiatives that support brand and business objectives across various markets.
• Define and implement the annual strategic marketing plan for key B2B touchpoints—including OEM partners, distributors, and key stores—by collaborating closely with Brand and Business Managers.
• Manage the B2B marketing budget by ensuring the effective allocation of resources and continuous performance monitoring.
• Oversee the implementation of local trade marketing plans, ensuring consistency, effectiveness, and investment control in collaboration with regional customers.
• Coordinate customer marketing contacts and internal teams to deliver dedicated retail projects and tools, including POP, POS, window displays, merchandising materials, and in-store activities.
• Develop and manage trade communication campaigns and materials, including presentations, catalogs, newsletters, press releases, and other marketing content.
• Plan participation in trade shows, events, open houses, and sales training initiatives by identifying the most effective engagement opportunities for the B2B channel.
• Design and coordinate special projects and digital activations with strategic partners to support new product launches and co-marketing initiatives.
• Lead digital transformation projects focused on B2B marketing tools and platforms that enhance sales effectiveness and support commercial training.
• Build and maintain relationships with industry associations and key stakeholders to strengthen the company’s market position and expand business opportunities.

YOUR SKILLS:

• Strong knowledge of strategic marketing, budget management, and project management.
• Excellent analytical, organizational, and problem-solving skills.
• Ability to collaborate effectively with international teams and stakeholders.
• Fluency in English is required; proficiency in a second language is considered a plus.
• Advanced proficiency in Microsoft Office Suite and data analysis tools (ex. Power BI).
• Proactive mindset and results-oriented approach.
• Passion for sports, outdoor activities, and cycling.

OUR REQUIREMENTS:

• Bachelor's or Master's degree in Marketing, Communications, Economics, or a related field.
• At least five years of experience in Trade Marketing, B2B Marketing, or Channel Marketing roles within structured, international organizations.

OUR CULTURE:

We empower our people to work in a creative and informal environment where they can identify with the Group’s values and are encouraged to grow, contributing positively to the workplace around them. Learn more about our values in the People and Culture section.

OUR RECRUITMENT PROCESS

Selle Royal Group promotes an inclusive, fair and non-discriminatory workplace based on objective criteria for recruitment and talent development, ensuring transparency across HR processes. The Group applies the principles set out in the Italian Equal Opportunities Code (Legislative Decree No. 198/2006) and in EU Directive 2023/970 on pay transparency and equal pay for work of equal value.

Our recruitment process is designed to be thorough and transparent, with the aim of recognising each person’s potential while fostering mutual understanding.

Step 1 – Initial Contact and Interview

An initial phone call followed by an introductory interview with the HR Team.

Step 2 – In-Depth Interview

Participation in a case study and/or an in-depth interview with the Line Director.

The process concludes with an offer of employment for candidates whose profile matches the position and aligns with our company culture.

WHAT WE OFFER

Permanent full-time employment with classification at Level 6 of the applicable Italian National Collective Labour Agreement (CCNL), with an indicative gross annual salary ranging from €40,000 to €50,000.

Compensation and job classification are determined according to structured, transparent and non-discriminatory criteria, taking into account the market positioning of the role, technical and interpersonal skills, previous experience, years of professional experience, and any qualifications, certifications or credentials relevant to the position.

We offer a package of benefits and working conditions designed to support your well-being, promote work-life balance and foster your professional growth every day.

All information and personal data provided will be processed in compliance with applicable data protection legislation and in accordance with Regulation (EU) 2016/679 ("GDPR").

Selle Royal Group is an equal opportunity employer and welcomes applications from candidates of all genders. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.