Italy Local Marketing Specialist — B2B & Events

SANY Group; Piemonte; On-site; EUR 30,000 - 42,000; Full time

Job summary

SANY Group in Italy is seeking a Marketing Specialist to execute hands-on, local marketing activities for the machinery business. The role emphasizes trade shows, localized content, and strong language capabilities.

You will manage social media presence (LinkedIn, Facebook, Instagram), update the company website and marketing materials, and nurture relationships with local industry media. Travel within Italy for exhibitions and events is expected.

Qualifications

• Hands-on marketing experience in B2B, preferably industrial or machinery sectors.
• Strong command of English; local market experience in Italy is a plus.
• Experience organizing or supporting B2B trade shows in Italy.
• Familiar with social media operation and basic website content management.
• Able to coordinate local suppliers and work independently.
• Willing to travel within Italy for exhibitions and customer events; driving license preferred.

Responsibilities

• Manage social media accounts and local content to generate leads.
• Maintain and update the company website and local landing pages.
• Build relationships with construction machinery media; coordinate interviews and press coverage.
• Support translation and adaptation of marketing content for local market.
• Track basic marketing performance and provide regular updates.

Skills

Hands-on marketing

B2B marketing

Construction machinery

Social media management

Website CMS

Graphic coordination

Travel within Italy

Driving licence

English proficiency

Tools

Social media platforms

Website CMS

Job description

SANY Group in Italy is seeking a Marketing Specialist to execute hands-on, local marketing activities for the machinery business. The role emphasizes trade shows, localized content, and strong language capabilities.

You will manage social media presence (LinkedIn, Facebook, Instagram), update the company website and marketing materials, and nurture relationships with local industry media. Travel within Italy for exhibitions and events is expected.