Marketing Specialist NEM

MSC Cruises; Roma; In loco; EUR 40.000 - 55.000; Tempo pieno

Descrizione del lavoro

A leading cruise company in Italy seeks a Marketing Specialist NEM to drive digital marketing strategies, manage online campaigns, and enhance website content. This role requires 3 years of experience, fluency in English, and strong analytical skills. Candidates with knowledge of an Eastern European language are preferred. Join a global team dedicated to innovation and engagement in a diverse work environment. Your journey starts here!

Competenze

• Minimum 3 years' experience in a similar role.
• Knowledge of an Eastern European language is a strong plus.
• Right to work in Italy.

Mansioni

• Support and execute digital marketing strategies.
• Manage and update website content for quality and brand consistency.
• Analyze SEO performance and monitor organic traffic.
• Coordinate social media campaigns and manage community engagement.
• Track and analyze digital performance using analytics tools.

Conoscenze

Fluent in written and spoken English

Strong analytical skills

Experience with online advertising platforms

Experience with social media management

Experience with email marketing and CRM tools

Excellent communication skills

Data-driven mindset

Descrizione del lavoro

MSC Cruises is seeking a Marketing Specialist NEM to act as a key interface between local marketing needs, corporate digital teams, external creative agencies, and the media center.

Job Purpose

The position focuses on content management, creative ownership of the proprietary website, digital campaigns, and direct marketing activities supported by CRM systems.

Key Accountabilities

Campaign Coordination – Support and execute digital marketing strategies to drive traffic, leads, and conversions; coordinate local campaigns aligned with global strategy; manage digital campaigns with agencies and media partners; translate business goals into clear briefs; monitor timelines and performance; and stay current on digital marketing trends and best practices.

Website & Content Management – Manage and update website content, ensure quality and brand consistency, support creation of digital assets, and analyze website performance and user behavior to improve engagement and results.

Search Engine Optimization (SEO) – Performance Analysis & Local Alignment – Review and analyze SEO performance, monitor organic traffic and keyword trends with a local focus, collaborate with the corporate SEO team to adapt global strategies, and support website and content optimization with market‑specific insights.

Search Engine Marketing (SEM) – Reporting Analysis & Local Campaign Support – Analyze corporate SEM performance reports, evaluate campaign effectiveness against local objectives, provide data‑driven recommendations, support localization of ads and landing pages, and serve as a liaison between local marketing teams and corporate SEM specialists.

Social Media Marketing – Coordinate social media campaigns with agencies, create and publish engaging content, monitor community engagement and performance, and ensure social media activities align with broader digital and brand goals.

Email & Direct Marketing (CRM‑driven) – Supports CRM‑led email and direct marketing campaigns, manage audience segmentation and personalization, support lead nurturing and retention, and analyze performance to optimize campaigns based on insights.

Online Advertising – Coordinate and support online advertising initiatives, monitor performance, and ensure that campaigns align with objectives and budgets.

Data Analysis & Reporting – Track and analyze digital performance using analytics tools, prepare regular reports across channels, and provide insights and recommendations to improve marketing effectiveness.

Collaboration & Cross‑Functional Support – Collaborate with internal teams to ensure consistent messaging, coordinate with corporate teams and external partners, and support alignment between global digital strategies and local execution.

Required Qualifications, Experiences And Skills

3 years’ experience in a similar role.

Fluent in written and spoken English.

Knowledge of an Eastern European language (spoken and / or written) is considered a strong plus.

Experience with online advertising platforms and social media management.

Experience with email marketing and CRM tools.

Strong analytical skills and data‑driven mindset.

Excellent communication and collaboration skills.

Right to work in Italy.

Our Commitment

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long‑term positive impact on our guests, our employees and our planet.

Ready to turn your passion into something extraordinary? Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!

J-18808-Ljbffr