MARKETING & COMMUNICATION - Marketing Manager

Retail Search Srl; Como; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

Un'importante agenzia di marketing cerca un Marketing Manager per sviluppare e attuare piani strategici di marketing per rafforzare la visibilità del marchio in un club sportivo internazionale. Il candidato ideale deve avere diversi anni di esperienza nel marketing di marca, con particolare attenzione all'engagement dei fan e la passione per il calcio.

Competenze

• Minimo 3 anni di esperienza in un ruolo di leadership nel marketing di marca.
• Esperienza comprovata nella gestione di programmi di fedeltà.
• Passione per il calcio e comprensione profonda dell'industria sportiva.

Mansioni

• Sviluppare strategie di marketing di marca in linea con gli obiettivi del club.
• Oversight dello sviluppo di contenuti creativi.
• Implementare strategie di engagement dei fan.

Conoscenze

Gestione dei progetti

Leadership

Comunicazione

Gestione del budget

Engagement dei fan

Descrizione del lavoro

Overview

POSIZIONE: MARKETING & COMMUNICATION - Marketing Manager

RETRIBUZIONE ANNUA LORDA:

SETTORE DI APPARTENENZA: Marketing & communication

DESCRIZIONE AZIENDA

We are looking for a role of Brand Marketing Manager for one of the most important international sporting club. The Brand Marketing Manager will be responsible for developing and executing strategic marketing plans to enhance brand visibility and loyalty among fans. This role will focus on creating innovative marketing and branding campaigns for the marketing team to drive fan engagement and retention.

Responsibilities

• Brand Strategy Development: Design and implement a comprehensive brand marketing strategy that aligns with the club’s goals and objectives. Collaborate with creative team to ideate campaigns based on business objectives, and then execute on overarching brand campaigns for the club and seasonal campaigns (ie. ticketing campaigns, holiday campaigns, family-oriented marketing campaigns) to ensure overall alignment with the brand
• Creative Direction: Oversee the development of creative content that aligns with the brand’s vision and goals.
• Family & Fan Engagement: Design and implement fan engagement strategies to grow and maintain a loyal fan base, such as a family program, Meet & Greet, Beer & Cheer and other programs that support club revenue growth while enriching the fan experience.
• Manage and ensure omnichannel customer journeys across digital touchpoints (social media, website, e-commerce, app) are on brand
• Event Management: Coordinate with the events team to integrate brand marketing and loyalty initiatives into match days and other events

Profilo del candidato ideale

The ideal candidate should have the following characteristics:

• Several years of brand marketing role, with at least 3 in a leadership role with a focus on sports.
• Proven track record in brand management, including managing loyalty programs and fan engagement initiatives.
• Strong project management, leadership, and communication skills.
• Ability to manage budgets and identify cost-saving opportunities.
• Passion for football and a deep understanding of the sports and entertainment industry.
• Proficiency in Italian and English.
• The company offers the opportunity to working in SW