Italy Channel Sales Lead - Heavy Forklifts

SANY Group; Piemonte; On-site; EUR 50,000 - 80,000; Full time

Job summary

SANY Group is seeking a Market Development & Channel Manager for Italy to drive the Heavy Forklift product line. You will identify and recruit dealer and distributor partners, build a robust sales channel, and lead efforts to hit revenue and market-share targets.

You will establish market development strategies, set territory plans, and equip partners with tools, training, and materials. Regular travel across Italy is expected to support growth and launches.

Qualifications

• Bachelor's degree in Mechanical Engineering, Marketing, International Business, or related field.
• Proven channel/dealer development experience in construction machinery or heavy equipment.
• Track record building dealer networks and managing channel sales.
• Strong negotiation, relationship-building, and communication skills.
• Fluent in English and Italian.
• Willing to travel extensively across Italy.

Responsibilities

• Build and maintain long-term dealer relationships aligned with SANY's sales strategy and brand standards.
• Formulate and execute market development strategies, sales plans, and territory targets.
• Drive dealer performance via business reviews, target setting, and incentive programs.
• Feed local market intelligence into product positioning, pricing, and competitive strategy.
• Equip dealers with product knowledge, sales tools, and marketing materials.
• Represent SANY at trade shows/exhibitions.
• Liaise with HQ sales, marketing, and product teams on market feedback and new launches.
• Deliver sales forecasts, pipeline, and channel performance reports.

Skills

Dealer development

Negotiation

Relationship building

Communication

English fluency

Italian fluency

Travel readiness

Education

Bachelor's degree in Mechanical Engineering

Bachelor's degree in Marketing

Bachelor's degree in International Business

Related field

Job description

SANY Group is seeking a Market Development & Channel Manager for Italy to drive the Heavy Forklift product line. You will identify and recruit dealer and distributor partners, build a robust sales channel, and lead efforts to hit revenue and market-share targets.

You will establish market development strategies, set territory plans, and equip partners with tools, training, and materials. Regular travel across Italy is expected to support growth and launches.