EL Associate Brand Manager Innovation

Rose Acre Farms; Piemonte; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A dynamic food company in Italy is seeking a Brand Manager for Innovation to lead new product development and marketing initiatives. The ideal candidate will have over 5 years of experience in product marketing, with a solid track record in innovation management and CPG marketing. The role involves building business cases, leading cross-functional teams, and staying ahead of industry trends. If you are passionate about brand building and thrive in collaborative environments, apply now to join our growing team.

Competenze

• 5+ years of relevant product marketing/brand management or agency experience.
• Minimum 3 years of innovation experience required.
• 2 years CPG marketing experience required.
• Food & Beverage experience strongly preferred.

Mansioni

• Drive and manage innovation pipeline from idea to launch.
• Support the implementation of an agile stage gate innovation process.
• Keep a pulse on industry and consumer trends.
• Build solid business cases to support innovation efforts.

Conoscenze

Product marketing

Innovation management

Data analysis

Collaboration

Brand building

Formazione

Bachelor’s Degree

MBA preferred

Strumenti

Microsoft Office Suite

IRI/Nielsen/SPINS databases

Descrizione del lavoro

Brand Manager for Innovation

(based in Chicago, IL)

Who are we?

Egglife Foods is an innovative food company that uses cage‑free eggs instead of flour to reimagine carb‑heavy foods. The company was created in 2017, motivated by a desire to eat healthier without sacrificing taste. Two years and over 2000 recipes later, Egglife Foods was born. Our debut product, egglife® wraps are made with egg whites and just a few simple ingredients to deliver superior taste, texture and nutrition. They are The Perfect Wrap™ for consumers looking for a low‑carb, high protein alternative to traditional tortillas.

Egglife Foods is experiencing tremendous growth and success. 2020 was our first full‑year in market and nothing short of amazing including highlights such as:

• Category leader in healthy, refrigerated wraps with 60%+ share of category in Chicagoland launch market
• #1 new dairy item launched in CY20 across myriad of US grocers & #1 new item across all categories in major, national organic and health grocer
• Rocket ship growth from 157 to 2,000 locations in CY20 with commitments to be in 5,000+ by the end of Q1 CY21
• 2020 Gold Stevie Award winner for Best New Product

At Egglife Foods we believe that something big can come from simple and humble beginnings. Our mission is to inspire better living by transforming the future of food through the joyful simplicity and unexpected power of the egg. To learn more visit us at www.egglifefoods.com.

Summary

As the brand is growing, so is our team! Egglife Foods is looking for a talented Brand Manager‑Innovation to join our marketing team, reporting to the Vice President of Marketing. This position will be primarily responsible for identifying and developing new consumer insight driven products, leading end‑to‑end project management from conceptualization to commercialization and managing day‑to‑day brand marketing initiatives.

Who are you?

• An imaginative, critical and original thinker.
• A team‑oriented individual with a strong sense of integrity who can develop solid relationships with internal and external partners.
• A roll‑up‑your‑sleeves type of person who embraces challenge.
• A marketer with a strong fundamental understanding of brands and a passion for brand‑building.
• Comfortable with and able to analyze various data sources to craft a clear, concise story (e.g. syndicated, category, shopper, shipment data).
• Has a keen attention to detail, able to manage complex projects while working with simplicity, urgency and agility.
• A naturally creative individual, inquisitive and curious with the ability to make connections between our strategic objectives and the innovative solutions we implement.
• A genuine person who embraces optimism with a personal commitment to health & wellness and is eager to help shape our young company.

Essential job functions

Working with guidance and support from the VP, Marketing but with expected autonomy you will:

• Drive and manage innovation pipeline from idea to launch, including identifying marketplace trends and consumer insights, executing consumer research, conducting business case modeling and market sizing, leading cross‑functional project management, and developing marketing and sales support plans.
• Support the continued implementation of an agile stage gate innovation process, managing key stakeholders and cross‑functional teams to deliver final projects on strategy, on time and on budget.
• Keep a pulse on industry and consumer trends, identifying opportunities for egglife to exploit.
• Evaluate innovation pipeline ideas to select highest potential opportunities for further research and/or feasibility analysis.
• Build solid business cases to support innovation efforts including volume forecasts, margin analysis, and pricing strategies to ensure opportunities meet financial objectives.
• Partner with R&D and Operations team on product development including assisting with co‑man evaluation and selection, ingredient supplier sourcing and vetting, product formula refinement, and packaging development.
• Work collaboratively with sales and marketing teams to develop successful go‑to‑market plans.
• Contribute to our knowledge base, thought leadership, and company culture through your unique character and skills.

Qualifications

• 5+ years of relevant product marketing/brand management or agency experience
• Minimum 3 years innovation experience required
• 2 years CPG marketing experience required
• Food & Beverage experience strongly preferred
• Strong financial acumen, and ability to turn insights into strategies and marketing plans
• Highly collaborative with the ability to lead through influence
• Self‑starter and intellectually curious. Comfortable with ambiguity.
• Experience with IRI/Nielsen/SPINS databases preferred
• Launching new categories and natural channel experience preferred
• Experience working in small and large companies preferred
• Proficiency in Microsoft Office Suite
• Bachelor’s Degree required. MBA preferred (marketing or business‑related field).

Egglife Foods is an equal employment opportunity employer. The company’s policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age, disability, military status, or any other basis protected by law.