Customer Marketing Manager

Jobgether; Remoto; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading tech marketing firm is seeking a Customer Marketing Manager in Italy to enhance customer engagement and advocacy across a global SaaS customer base. The successful candidate will develop content strategies for newsletters, blogs, and updates while collaborating with Product Marketing, Growth, Sales, and Customer Success teams. This role requires a strong background in B2B SaaS customer marketing and experience in producing impactful customer stories. Benefits include competitive compensation and a remote-first model.

Servizi

Competitive compensation

Remote-first work model

Opportunities for professional development

Global collaboration meet-ups

Supportive work environment

Competenze

• 5–8+ years of experience in B2B SaaS customer marketing.
• Proven ability to produce customer stories that drive retention.
• Hands-on experience with marketing automation and CRM tools.

Mansioni

• Develop and manage editorial and communications calendar.
• Create and optimize customer advocacy programs.
• Design and execute cross-sell and upsell campaigns.
• Refresh onboarding communications in collaboration with Customer Success.

Conoscenze

B2B SaaS marketing

Content creation

Strategic thinking

Cross-functional collaboration

Writing and editing

Strumenti

Google Suite

Webflow

HubSpot

Linear

Pendo

Descrizione del lavoro

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Customer Marketing Manager in Italy. In this role, you will drive customer engagement, advocacy, and expansion across a global SaaS customer base. You will manage and execute end-to-end customer communications, including newsletters, blogs, case studies, and product updates, while partnering with Product Marketing, Growth, Sales, and Customer Success teams. Your focus will be on creating scalable, localized content that strengthens customer relationships, promotes adoption, and drives ARR/MRR growth. The position requires both strategic thinking and hands-on execution, ensuring customer stories are communicated effectively across multiple regions. You will also oversee content localization and regional review processes to maintain message fidelity. This is an opportunity to shape customer-facing marketing programs in a fast-growing, international environment with high impact.

Accountabilities

• Develop and manage the editorial and communications calendar, including newsletters, blogs, product/release updates, and lifecycle emails
• Create and optimize customer advocacy programs, reference pipelines, case studies, and testimonials
• Design and execute cross-sell and upsell campaigns in partnership with Growth and Product Marketing teams
• Refresh onboarding and adoption communications in collaboration with Customer Success, including email and in-app messaging
• Maintain website content, blogs, and resource center entries with customer stories and product updates
• Manage content localization workflows with regional reviewers to ensure message accuracy and consistency
• Partner with internal teams and agencies to produce high-quality marketing content, white papers, and research briefs

Requirements

• 5–8+ years of experience in B2B SaaS customer marketing, content, or lifecycle programs
• Proven ability to produce and manage customer stories, campaigns, and content that drive retention and expansion
• Strong writing and editing skills with experience interviewing practitioners and translating technical features into customer value
• Hands‑on experience with marketing automation, CRM, in‑app messaging, and segmentation/measurement tools
• Ability to manage cross‑functional collaboration across Product Marketing, Growth, Sales, and Customer Success teams
• Experience coordinating localization and regional reviews; veterinary or healthcare tech experience is a plus
• Builder mindset: ability to create scalable processes, templates, and calendars without sacrificing quality
• Proficiency with Google Suite, CMS platforms (Webflow), HubSpot, Linear, Pendo, and webinar/user research tools

Benefits

• Competitive compensation aligned with local standards
• Remote‑first work model with strong asynchronous culture
• Opportunities for professional development and learning
• Global team collaboration with annual meet‑ups
• Tools and platforms necessary to perform your role effectively
• Supportive, mission‑driven work environment focused on growth and impact