CRM Strategy Lead - Remote Lifecycle & Campaigns

Younited Credit; Lazio; On-site; EUR 45,000 - 50,000; Full time

Benefits offered by this job

Flexible Remote Policy

Parenting Policy

Extra day off for birthday

Access to Voxy

Welfare benefits for you and your fam…

Ticket Restaurant

Job summary

Younited Credit is seeking a CRM leader to define, drive and execute the local CRM strategy in Rome, maximizing customer engagement, retention and long-term value. You will collaborate with senior management, local stakeholders and central teams to own lifecycle initiatives and campaign management.

The role blends strategic ownership with hands‑on execution across CRM platforms, data analysis and performance monitoring. English communication and a proactive, agile mindset are essential.

Qualifications

• 4+ years of experience in a similar CRM leadership role.
• Master’s degree in Economics or a related quantitative field.
• Solid knowledge of CRM strategies, customer engagement KPIs and best practices.
• Hands‑on experience with CRM and analytics platforms.
• Strong data analysis skills and ability to use AI-based solutions to optimise CRM performance.
• Experience in Financial Services, e‑commerce or digital businesses is a plus.
• Excellent communication skills and English proficiency.
• Ability to balance strategic thinking with hands‑on execution.

Responsibilities

• Define and implement local CRM strategy with senior management.
• Own CRM performance governance with KPI reporting.
• Translate insights into actionable recommendations for growth and lifecycle strategies.
• Build relationships with local stakeholders and central teams.
• Lead operational CRM execution through segmentation, targeting and campaigns.

Skills

Data analysis

CRM strategy

Communication skills

English proficiency

Strategic thinking

Ownership

Agile mindset

Education

Master’s degree in Economics or related field

Tools

CRM platforms

Analytics platforms

Job description

Younited Credit is seeking a CRM leader to define, drive and execute the local CRM strategy in Rome, maximizing customer engagement, retention and long-term value. You will collaborate with senior management, local stakeholders and central teams to own lifecycle initiatives and campaign management.

The role blends strategic ownership with hands‑on execution across CRM platforms, data analysis and performance monitoring. English communication and a proactive, agile mindset are essential.