CRM Strategy Manager

Younited-; Roma; On-site; EUR 45,000 - 50,000; Full time

Benefits offered by this job

Flexible Remote Policy

Parenting Policy

An extra day off to celebrate your生日

Job summary

Younited is seeking a CRM leader to define, drive and execute the local CRM strategy in Rome, maximizing customer engagement, retention and long‑term value. You will work with senior management, local stakeholders and central teams to own lifecycle initiatives and campaign management across CRM platforms.

The perfect candidate has 4+ years in a similar role, a Master’s in Economics, strong data-analysis skills and hands‑on experience with CRM analytics.

Qualifications

• 4+ years of experience in a similar role.
• Master’s degree in Economics or related field.
• Solid knowledge of CRM strategies, channels, KPIs and best practices.
• Hands-on experience with CRM and analytics platforms.
• Strong data analysis skills; ability to use AI-based solutions to optimise CRM performance.
• Experience in Financial Services, e-commerce or digital businesses is a plus.
• Excellent communication skills; fluent English.

Responsibilities

• Define and implement the local CRM strategy to maximise customer engagement, retention and long-term value.
• Own CRM governance with planning, performance monitoring and KPI reporting.
• Translate insights into actionable recommendations to drive lifecycle strategies and commercial performance.
• Build relationships with local stakeholders and central teams; align priorities and objectives.
• Act as an individual contributor, leading CRM campaigns and lifecycle initiatives through segmentation, targeting and performance monitoring.

Skills

CRM strategies

Data analysis

Audience segmentation

English communication

Ownership & execution

AI-based optimization

Education

Master’s degree in Economics

Tools

CRM platforms

Job description

The ideal candidate will be responsible for defining, driving and executing the local CRM strategy to maximise customer engagement, retention and long-term customer value.
The role involves close collaboration with senior management, local stakeholders and central teams based at headquarters.
It combines strategic ownership with hands‑on execution across CRM platforms, customer lifecycle initiatives and campaign management.

Key responsibilities

• Define and implement, in collaboration with senior management, the local CRM strategy to maximum customer engagement, retention and long-term customer value
• Own CRM business performance governance, ensuring structured planning, performance monitoring and clear reporting of key customer and commercial KPIs
• Translate customer and commercial insights into actionable recommendations, driving customer growth initiatives, the evolution of lifecycle strategies and commercial performance
• Build strong relationships with both local stakeholders and central teams, ensuring alignment of priorities, roadmap and business objectives
• Act as an individual contributor, taking a hands‑on role in CRM platforms and leading the operational execution of CRM campaigns and lifecycle initiatives through audience segmentation, targeting, campaign management and performance monitoring

It’s a match if you have…

• At least 4 years of experience in a similar
• A Master’s degree in Economics or a related quantitative field
• Solid knowledge of CRM strategies, customer engagement channels, KPIs and best practices
• Hands‑on experience with CRM and analytics platforms
• Strong data analysis skills and the ability to use AI‑based solutions to optimise customer engagement and CRM performance
• Experience in Financial Services, e‑commerce or digital businesses is a plus
• Excellent communication skills
• The ability to communicate professionally in English
• A flexible, agile and solution‑oriented approach
• A strong sense of ownership and the ability to combine strategic thinking with operational execution

Office & Team Life

• A central office in Rome.
• Free coffee and a comfortable kitchen to relax and enjoy your lunch break
• Team‑building activities and CSR initiatives throughout the year
• The latest hardware and equipment to support your work

Experience Our Younited Life Benefits

• Flexible Remote Policy
• Parenting Policy
• An extra day off to celebrate your birthday
• Access to Voxy to boost your language skills.
• Welfare benefits for you and your family
• Ticket Restaurant

Salary

€45,000–€50,000 per year.

Younited is committed to creating an inclusive workplace and welcomes applications from all qualified candidates.