Digital Engagement Intern: CRM & Campaigns (Rome)

Colgate-Palmolive; Roma; On-site; EUR 7,800 - 10,000; Part time

Job summary

Colgate-Palmolive in Rome seeks a Digital Engagement Intern to support CRM lifecycle marketing, CMS updates, and digital campaigns within the ODG Digital Engagement team. You’ll collaborate across functions to enhance e-commerce experiences and brand presence for Italian markets.

You will gain hands-on experience in CRM execution, content production, and agency collaboration while working in a fast-paced digital FMCG environment. This 6-month curricular internship is located in Rome.

Qualifications

• Education: degree in Marketing, Business Admin, or Advertising.
• Experience: internship or project in Marketing with launches or campaigns.
• Digital savviness: familiarity with CRM and CMS/troubleshooting tools (AEM, SFMC, JIRA, Shopify).
• Analytical mindset: comfortable with numbers and marketing metrics.
• Soft skills: entrepreneurial self-starter; cross-cultural collaboration.
• Maturity & Autonomy: able to work independently.
• High-level English: fluent in English.

Responsibilities

• CRM & Lifecycle Marketing: lead email marketing tracks, automation workflows, and acquisition campaigns.
• Website management: CMS updates, back-office troubleshooting, Jira tickets for catalog/SKU updates; UAT on platform rollouts.
• Content & Event Support: create content and assets for digital channels, webinars, and promotions for Key Customers.
• Helpline Management: act as primary contact for Italian market digital platforms.
• Data & Optimization: maintain unified performance reporting; provide actionable insights.

Skills

CRM Marketing

Lifecycle Marketing

CMS Troubleshooting

CRM Tools

Data Analytics

Cross-cultural Collaboration

Autonomy

English Proficiency

Education

Bachelor's or Master's degree in Marketing / Business Administration / Advertising

Tools

AEM

SFMC

JIRA

Shopify

Job description

Colgate-Palmolive in Rome seeks a Digital Engagement Intern to support CRM lifecycle marketing, CMS updates, and digital campaigns within the ODG Digital Engagement team. You’ll collaborate across functions to enhance e-commerce experiences and brand presence for Italian markets.

You will gain hands-on experience in CRM execution, content production, and agency collaboration while working in a fast-paced digital FMCG environment. This 6-month curricular internship is located in Rome.