Crm Strategy Manager

Younited Credit; Lazio; Sur place; EUR 45 000 - 50 000; Plein temps

Avantages offerts par ce poste

Flexible Remote Policy

Parenting Policy

Extra day off for birthday

Access to Voxy

Welfare benefits for you and your fam…

Ticket Restaurant

Résumé du poste

Younited Credit is seeking a CRM leader to define, drive and execute the local CRM strategy in Rome, maximizing customer engagement, retention and long-term value. You will collaborate with senior management, local stakeholders and central teams to own lifecycle initiatives and campaign management.

The role blends strategic ownership with hands‑on execution across CRM platforms, data analysis and performance monitoring. English communication and a proactive, agile mindset are essential.

Qualifications

• 4+ years of experience in a similar CRM leadership role.
• Master’s degree in Economics or a related quantitative field.
• Solid knowledge of CRM strategies, customer engagement KPIs and best practices.
• Hands‑on experience with CRM and analytics platforms.
• Strong data analysis skills and ability to use AI-based solutions to optimise CRM performance.
• Experience in Financial Services, e‑commerce or digital businesses is a plus.
• Excellent communication skills and English proficiency.
• Ability to balance strategic thinking with hands‑on execution.

Responsabilités

• Define and implement local CRM strategy with senior management.
• Own CRM performance governance with KPI reporting.
• Translate insights into actionable recommendations for growth and lifecycle strategies.
• Build relationships with local stakeholders and central teams.
• Lead operational CRM execution through segmentation, targeting and campaigns.

Connaissances

Data analysis

CRM strategy

Communication skills

English proficiency

Strategic thinking

Ownership

Agile mindset

Formation

Master’s degree in Economics or related field

Outils

CRM platforms

Analytics platforms

Description du poste

The ideal candidate will be responsible for defining, driving and executing the local CRM strategy to maximise customer engagement, retention and long-term customer value. The role involves close collaboration with senior management, local stakeholders and central teams based at headquarters. It combines strategic ownership with hands‑on execution across CRM platforms, customer lifecycle initiatives and campaign management.

Key responsibilities

• Define and implement, in collaboration with senior management, the local CRM strategy to maximize customer engagement, retention and long-term customer value
• Own CRM business performance governance, ensuring structured planning, performance monitoring and clear reporting of key customer and commercial KPIs
• Translate customer and commercial insights into actionable recommendations, driving customer growth initiatives, the evolution of lifecycle strategies and commercial performance
• Build strong relationships with both local stakeholders and central teams, ensuring alignment of priorities, roadmap and business objectives
• Act as an individual contributor, taking a hands‑on role in CRM platforms and leading the operational execution of CRM campaigns and lifecycle initiatives through audience segmentation, targeting, campaign management and performance monitoring

It’s a match if you have…

• At least 4 years of experience in a similar
• A Master’s degree in Economics or a related quantitative field
• Solid knowledge of CRM strategies, customer engagement channels, KPIs and best practices
• Hands‑on experience with CRM and analytics platforms
• Strong data analysis skills and the ability to use AI-based solutions to optimise customer engagement and CRM performance
• Experience in Financial Services, e‑commerce or digital businesses is a plus
• Excellent communication skills
• The ability to communicate professionally in English
• A flexible, agile and solution‑oriented approach
• A strong sense of ownership and the ability to combine strategic thinking with operational execution

Office & Team Life

• A central office in Rome.
• Free coffee and a comfortable kitchen to relax and enjoy your lunch break
• Team‑building activities and CSR initiatives throughout the year
• The latest hardware and equipment to support your work

Experience Our Younited Life Benefits

• Flexible Remote Policy
• Parenting Policy
• An extra day off to celebrate your birthday
• Access to Voxy to boost your language skills.
• Welfare benefits for you and your family
• Ticket Restaurant

Salary

€45,000–€50,000 per year. Younited is committed to creating an inclusive workplace and welcomes applications from all qualified candidates. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.