Marketing Manager-Jobs in Italien

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Join a market-leading company in the financial technology space and play a pivotal role in defining and executing its global marketing strategy. We are seeking a dynamic Chief Marketing Officer (CMO) to lead the marketing organisation, align it with the company’s broader strategic goals, and drive operational execution to accelerate growth. This is a rare opportunity to join the executive leadership team of a financially stable, high-growth business at the forefront of fraud prevention and authentication technology.

Position Summary

As CMO, you will be responsible for developing and leading the company’s global marketing strategy, building a high-performing team, and ensuring marketing plays a central role in the company’s commercial success. Your focus will include driving new customer acquisition, expanding the value of the existing client base, and elevating the company’s brand in a competitive, data-driven market.

Reporting directly to the CEO and sitting on the executive leadership team, this role requires a hands-on, strategic leader who can influence across all levels of the business. You’ll work cross-functionally with product, sales, finance, and operations to drive alignment and results.

Candidate Profile

The ideal candidate is a commercially minded marketing executive with deep experience in B2B technology, preferably within financial services, fraud prevention, financial crime, or adjacent sectors such as risk, identity verification, or cybersecurity. You bring a proven ability to scale marketing functions, develop demand generation programmes, and position complex technology products in regulated and competitive markets.

Key Responsibilities

• Global Marketing Strategy: Own and evolve the company’s marketing strategy, aligning with growth objectives across retention and new business.
• Demand Generation: Lead multi-channel lead generation strategies that deliver consistent, high-quality pipeline growth in support of sales goals.
• Product & Portfolio Marketing: Partner with product and commercial teams to deliver content and collateral that enable sales and support go-to-market efforts.
• Brand & Communications: Oversee the company’s external messaging, PR, and brand identity to ensure consistency, clarity, and market relevance.
• Marketing Operations: Define and track performance KPIs, manage the marketing budget, and ensure marketing programmes are scalable and efficient.
• Team Leadership: Build, mentor, and retain a high-performing marketing team, fostering a culture of collaboration, accountability, and innovation.
• Cross-Functional Collaboration: Act as a strategic partner across the business, particularly with sales, product, and customer success, to ensure integrated execution.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced degree preferred).
• 12+ years of senior marketing leadership experience in a B2B tech environment, ideally within fraud prevention, financial crime, fintech, or adjacent regulated markets.
• Proven success in leading demand generation programmes that drive measurable revenue growth and strong ROI.
• Deep experience positioning technical products in complex, multi-stakeholder sales environments.
• Demonstrated success building and scaling marketing functions, especially in high-growth or PE-backed businesses.
• Strong leadership credentials with a track record of hiring, managing, and developing high-impact marketing teams.
• Ability to think strategically while executing tactically — a hands-on operator who balances vision with delivery.

Why Join Our Client

• Lead the marketing function at a market leader in fraud prevention technology.
• Highly competitive compensation package, including equity, excellent benefits, and flexible remote working.
• Join a high-calibre executive team and drive growth in a sector that is mission-critical, fast-evolving, and innovation-led.

If you're a strategic and hands on marketing leader with a passion for driving growth and leading high-performing teams, we want to hear from you!