Investments CRM Marketing Manager - Associate

J.P. Morgan; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading financial services provider in Greater London is seeking an Investments CRM Marketing Manager. The role entails managing lifecycle CRM campaigns and collaborating with cross-functional teams to enhance customer engagement. Ideal candidates will have experience with email and in-app channels, particularly in regulated markets, and a strong proficiency in Salesforce Marketing Cloud. The position focuses on analytics, effective documentation, and innovation within a dynamic environment.

Qualifications

• Relevant experience managing lifecycle campaigns in regulated markets.
• Hands-on experience in fast-paced, matrixed environments.
• Strong analytical skills and comfort with data.

Responsibilities

• Manage planning and execution of lifecycle CRM campaigns.
• Collaborate to enhance customer communication.
• Partner with data teams for customer insights.
• Design and launch automated lifecycle campaigns.

Skills

Experience managing lifecycle campaigns

Proficient with Email Service Providers

Analytical mindset

Attention to detail

Tools

Salesforce Marketing Cloud

Job description

Excited by the opportunity to build innovative digital products and services in a start-up environment, backed by one of the leading financial service providers worldwide?

Behind every investment is a person with ambitions, motivations and values. While we know that every client is unique, they come to J.P. Morgan Personal Investing for the same reason: our straightforward and transparent approach to investing, and the trust that 150 years of J.P. Morgan heritage brings.

As an Investments CRM Marketing Manager for J.P. Morgan Personal Investing, you will be at the heart of this exciting venture. We're looking for people who have a curious mindset, thrive in collaborative environments, are solution-oriented and commercially savvy. You will be working in an agile environment across teams, with plenty of opportunities to drive key initiatives and make an impact.

Job Responsibilities:

• Manage the end-to-end planning and execution of lifecycle CRM campaigns, delivering comms across owned channels (email, in-app, push).
• Collaborate cross-functionally to enhance customer communication and engagement throughout the customer lifecycle.
• Partner with data teams to gain deep customer insights, design experiments aligned with business KPIs, and drive growth through programme optimisation.
• Ensure lifecycle campaigns deliver a consistent brand experience and align with internal approvals and controls.
• Design and launch complex automated lifecycle campaigns using both internal and external tools, maximising efficiency and impact.
• Own and communicate lifecycle campaign test results, providing clear insights and actionable next steps to the business.
• Work effectively across the organisation, driving a cohesive positive customer experience.
• Maintain comprehensive playbooks and documentation, ensuring that current learnings pave the way for future growth.

Required Qualifications, Capabilities, and Skills:

• Relevant experience managing and implementing lifecycle campaigns, with expertise in email, push, and in-app channels, ideally within highly regulated markets.
• Proficient in using Email Service Providers (ESPs), with a strong preference for Salesforce Marketing Cloud.
• Possess an analytical and curious mindset, comfortable working with data and data teams to identify trends and growth opportunities.
• Demonstrated hands‑on experience managing end-to-end initiatives within matrixed teams and fast‑paced environments.
• Strong attention to detail, with a focus on effective documentation and data flows to support collaboration and innovation.

Preferred Qualifications, Capabilities, and Skills:

• Experience in financial services or digital wealth management.
• Strong understanding of compliance and regulatory requirements in marketing.