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Digital Marketing & CRM Specialist
Job summary
A recruitment agency is looking for a hands-on digital marketer with CRM expertise to manage campaigns and optimize customer journeys. This fully remote role offers a salary between £30,000 - £40,000, allowing you to make an impact in the education sector while working from anywhere in the UK.
Benefits
Qualifications
- Proven experience in digital marketing, focused on CRM campaigns and customer journeys.
- Hands-on experience with website management, preferably WordPress.
- Knowledge of Microsoft Dynamics 365 or similar CRM platform.
Responsibilities
- Manage CRM campaigns, including audience segmentation and automation.
- Support integrations with Microsoft Power Pages.
- Populate and update website content for accuracy and creativity.
Skills
Education
Tools
We're looking for a hands-on digital marketer with strong CRM expertise who can combine technical know-how with creative thinking. You'll be central to keeping our digital platforms running smoothly while shaping customer journeys, campaigns, and content that engage audiences and support the company’s mission.
- Managing CRM campaigns, including audience segmentation, automation, and customer journey optimisation.
- Supporting integrations with Microsoft Power Pages and ensuring CRM and website activity connect seamlessly.
- Populating and updating website content to ensure accuracy, usability, and creativity.
- Turning complex information into clear, engaging customer journeys.
- Monitoring campaign and website performance using analytics tools and reporting on key insights.
- Applying SEO best practice to boost visibility and drive organic traffic.
- Supporting colleagues with professional, brand-aligned content across digital platforms.
- Contributing ideas to improve processes, productivity, and campaign delivery.
- Proven experience in digital marketing, with a focus on CRM campaigns and customer journeys.
- Hands-on experience with website management (WordPress or similar).
- Knowledge of Microsoft Dynamics 365 or another CRM platform.
- Confident using analytics tools such as GA4 to inform decision-making.
- Strong written and verbal communication skills.
- Ability to balance technical know-how with creative campaign delivery.
- Organised and adaptable, with strong stakeholder management skills.
- Desirable: Experience with Microsoft Power Pages.
- Desirable: Background in the education or not-for-profit sector.
- Desirable: Familiarity with Adobe Creative Cloud, Canva, or design tools.
- Desirable: CIM qualification or degree in marketing/digital/communications.
- Salary in the region of £30,000 - £40,000 depending on experience.
- Fully remote role - work from anywhere in the UK.
- Opportunity to make an impact in the education sector.
- A varied role combining CRM, website content, and campaign delivery.
If this sounds like the right opportunity for you, please get in touch with Dom now.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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