Are you ready to shape the future of cybersecurity events? As our Senior Manager, Product Management, you'll be at the heart of Black Hat and SecTor, orchestrating exceptional experiences for our sponsor community. This role will drive revenue growth through innovative product development and optimization, managing our complete event sales portfolio including floor plans, pricing strategies, custom sponsorships, and prospectus creation. The ideal candidate blends analytical thinking with creative problem‑solving to maximize revenue while delivering exceptional value to clients.
Responsibilities
- Create and manage the sales inventory, maintaining strong product knowledge and ensuring healthy margins.
- Strong interpersonal skills to collaborate with internal teams and external partners as needed.
- Ability to read, analyze and use data to measure and improve performance of the team and the business.
- Deep understanding of the dynamics of the event industry, cybersecurity market and customers.
Product Strategy & Development
- Develop and execute the strategic roadmap for event products, including exhibition spaces, sponsorship packages and digital offerings.
- Research market trends and competitor offerings to identify new product opportunities and revenue streams.
- Collaborate with cross‑functional teams to proactively design innovative products that meet evolving customer needs and sales growth requirements.
- Lead the development of comprehensive event prospectuses that effectively communicate value propositions.
Floor Plan Management
- Create and manage optimal event floorplans that maximize space utilization and revenue potential.
- Analyze historical data to identify high‑value areas and implement strategic booth placement.
- Work with venue management and operations teams to ensure floor plans meet safety regulations and logistical requirements.
- Implement digital floor plan solutions that enhance the exhibitor experience and streamline sales processes.
Pricing Strategy
- Own sales product pricing, providing clear reporting on cost margins for all inventory elements.
- Develop data‑driven pricing models for all events and sponsorship programmes based on market analysis, historical performance, and competitive positioning.
- Create tiered pricing structures that maximise revenue while providing clear value at each level.
- Analyse pricing performance and make strategic adjustments to optimise revenue.
Custom Sponsorships and Sales Enablement
- Design sponsorship packages that can be customised to meet specific client objectives and deliver measurable ROI for sponsors.
- Establish processes for efficiently scaling custom solutions without operational strain.
- Drive the re‑book sales process for all cybersecurity events.
- Build strong relationships with the sales team, offering guidance and resources for their success.
- Drive the go‑to‑market strategy by conducting and maintaining a competitive and segmentation analysis of the market.
- Develop comprehensive sales tools and target account lists for current and new products, different buyer personas etc.
- Provide expert product knowledge during key client meetings and analyse performance data.
- Analyse sales performance data to identify opportunities for process improvement.
Performance Analysis
- Conduct post‑event analysis to identify successful products and areas for improvement.
- Generate insights from customer feedback to inform future product development.
Qualifications
- 7+ years in the events industry with experience in large‑scale event operations, production or sales.
- Strong product, project, budget management and reporting skills.
- Proven ability to manage relationships with suppliers, clients and internal stakeholders.
- Experience planning, developing and executing strategic plans with accurate forecasting.
- Deep understanding of the cybersecurity and event markets and customer needs.
- Exceptional communication skills and ability to create compelling presentations.
- Confidence leading meetings, engaging with clients and handling challenging and complex conversations.
- Collaborative spirit with an ability to drive projects from ideation through delivery.
Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We're combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting‑edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival‑led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals. We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.
Benefits
- Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
- Broader impact: take up to four days per year to volunteer, with charity match funding available too.
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves.
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
- A flexible range of personal benefits to choose from, plus company funded private medical cover.
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
- Recognition for great work, with global awards and kudos programmes.
- As an international company, the chance to collaborate with teams around the world.