Luxury Brand Marketing Manager

Get Recruited; United Kingdom; Remote; GBP 38,000 - 45,000; Full time

Job summary

An established industry player is seeking a dynamic Luxury Brand Marketing Manager to spearhead their marketing strategy. This role offers the chance to shape brand identity, develop compelling campaigns, and collaborate with a talented team. You will play a pivotal role in driving marketing initiatives and enhancing brand presence in the luxury sector. If you have a passion for luxury brands and a proven track record in marketing management, this is an exciting opportunity to contribute to a brand's growth and success in a fast-paced environment.

Qualifications

• Proven experience as a Luxury Brand Marketing Manager or similar role.
• Strong ability to develop and execute marketing strategies.

Responsibilities

• Drive marketing strategy development and brand identity toolkit.
• Manage consumer PR strategy and oversee marketing activities.
• Conduct brand analysis and develop annual marketing plans.

Skills

Luxury Brand Marketing

Marketing Strategy Development

Creative Campaign Development

Project Management

Media Planning

Budget Planning

Consumer PR Strategy

Brand Analysis

Education

Experience in Luxury Brand Marketing

Job description

LUXURY BRAND MARKETING MANAGER
WEST COUNTRY – REMOTE
UP TO £45,000 + FANTASTIC BENEFITS

THE OPPORTUNITY
We’re exclusively working with a recognised luxury brand that is about to embark on an incredible journey to exponentially grow their marketing function. As part of their strategy, they’re now seeking an experienced Luxury Brand Marketing Manager to join the team to play a key role in taking the business to the next level. As a Luxury Brand Marketing Manager, reporting to the Marketing Director, you’ll be given autonomy to deliver on the Brand objectives, while also working with a team of marketeers and external agencies to help you meet your strategic objectives. This is the perfect opportunity for an experienced Luxury Brand Marketing Manager to join this fast-growing business and play a key role in their future success.

THE BRAND MARKETING MANAGER ROLE

1. Working closely with the Marketing Director and wider marketing team
2. Responsible for driving the Marketing Strategy development in consultation with the Head of Marketing
3. Development of Brand identity toolkit and ensuring brand continuity throughout the business
4. Develop and deploy annual Marketing plans for all brands
5. Conduct Brand analysis, diagnostic, identifying weaknesses and opportunities
6. Compelling, distinctive creative campaign development
7. Design & packaging development across the portfolio
8. Media planning across all consumer touchpoints
9. Work with Digital lead to develop & monitor successful social media programme
10. Manage Consumer PR strategy and key messaging
11. Pricing analysis, strategy and deployment
12. Develop key consumer influencer and ambassador relationships
13. Assist Product Development Manager in developing forward innovation funnel
14. Strong project management of marketing activity
15. Championing the brand internally and externally
16. Strong cross functional working, pivot for all brand activities
17. Identifying key insights from competitor, consumer, category analysis
18. Ongoing budget planning and spend control
19. Key point of contact for all supporting agencies and partners

THE PERSON

1. Current experience within a Luxury Brand Marketing Manager position or similar is essential
2. Experience of working with developing product-based brands
3. Experience of developing marketing plans, media planning and budget planning
4. Able to lead on photoshoots

TO APPLY:
If you’ve got the experience set out above for the Luxury Brand Marketing Manager position, then please send your CV for consideration via the advert. We’ll be shortlisting candidates soon to make contact to discuss the role.

Get Recruited is acting as an Employment Agency in relation to this vacancy.