Website Manager/Digital Manager (Office Based)

TSP Ltd; Birmingham; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading marketing agency in Birmingham is looking for a Website Manager/Digital Manager to lead the digital marketing team. The role involves managing campaigns across various channels, optimizing digital performance, and overseeing website content. Applicants should have experience in a similar role, strong knowledge of digital marketing concepts, and excellent communication skills. This office-based position offers a competitive salary within £40-50k.

Qualifications

• Experience in a similar role - preferably B2C.
• Knowledge of PPC, SEO, social media, display and affiliate channels.
• Hands-on experience at running digital marketing campaigns.

Responsibilities

• Create and implement marketing strategies across all channels.
• Plan and optimize Paid Marketing Campaigns.
• Analyze website performance and identify conversion opportunities.

Skills

Experience in a similar role

Knowledge of digital marketing concepts

Experience managing digital marketing campaigns

Proficiency in reporting tools

Understanding of HTML, CSS

Good written and verbal communication skills

Knowledge of CMS systems including Magento

Tools

Google Analytics

Magento

WordPress

Job description

Website Manager/Digital Manager (Office Based), Sandwell, £40-50k

This successful and stable company is now seeking a professional and organised Website Manager to join/lead their existing In‑House Team.

Based at the company’s Head Office you will be responsible for managing a team of 6‑8 people, so prior experience in supervising/managing a team is essential.

Reporting to the Directors, the Web Site Manager will be an important member of the leadership team.

Responsibilities:

• Create and implement agreed marketing strategies across all marketing channels including keyword research and competitor analysis, to ensure business goals are achieved.
• Research the market to discover new trends and technologies to improve digital performance.
• Plan, develop, implement, monitor and optimise all Paid Marketing Campaigns, including Google Ads, Meta, Pinterest, YouTube etc.
• Track campaign success and report on findings, identifying/suggesting improvements to increase CTR.
• Ensure SEO best practices are followed.
• Analyse website performance and customer behaviour to identify opportunities for CRO (conversion rate optimisation).
• Conduct A/B testing and analyse user journeys to improve site usability and increase conversions.
• Oversee in‑house creative content and design in the production of adverts (digital, direct mail and press) and other marketing materials.
• Work with the company’s Development agency to schedule and plan website development and maintenance.
• Oversee website uploads and landing pages development.
• Managing the team to improve quality and traffic acquisition.
• Managing the customer database and communication using various channels, including email, post, SMS.

Requirements:

• Experience in a similar role - preferably B2C.
• Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.
• Prior hands on experience at running digital marketing campaigns, including audience selection, administration of creative assets, budget allocation and the management of bidding strategies. Confidence in traffic analysis, reporting tools and optimisation.
• Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.
• Knowledge of various CMS systems including Magento and integrations.
• High proficiency in relevant reporting tools including Google Analytics.
• An understanding of HTML, CSS etc.
• An understanding of UX, web design, customer flow and web analysis.A hands‑on approach and attitude to get things done.
• Good written and verbal communication skills.
• Proficiency in all relevant digital reporting tools.
• The company is presently in the process of migrating their Magento site to a WordPress/WooCommerce platform so knowledge of this would be ideal.

Please be aware overall responsibilities and “official” job title are subject to change depending on the skills/experience of the successful candidate.

This will be Office Based Monday to Friday.

Please note to be consider you must be presently living in the United Kingdom, with full leave to remain.

Sponsorship will not be provided now or in the future.