Web and Appstore Marketing Manager - Associate

JPMorganChase; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading financial services firm is seeking a Web and Appstore Marketing Manager to optimize customer journey and drive acquisition across web and app platforms. The role involves coordinating experiments, ensuring accessibility compliance, and collaborating with cross-functional teams to enhance performance metrics. Ideal candidates will possess strong communication skills, familiarity with CMS, and experience in digital marketing. This position is key for improving conversion rates and managing product listings effectively.

Qualifications

• Strong organizational skills and attention to detail.
• Experience with web and Appstore experiments.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously.
• Familiarity with content management systems (CMS).

Responsibilities

• Coordinate and deploy Conversion Rate Optimization Initiatives.
• Own and manage experiment roadmap for marketing platforms.
• Ensure accessibility compliance for the website UI.
• Maintain documentation of the website's user interface.
• Monitor and report on page performance metrics.
• Develop and manage product pages and store listings.
• Collaborate with SEO Manager for high search indexing.

Skills

Organizational skills

Communications skills

Content Management Systems (CMS)

Project management

Tools

JIRA

Website optimization tools

Job description

Are you looking for a new opportunity to use your Web and Marketing skills to support our business as it continues to grow?

As a Web and Appstore Marketing Manager you will be responsible for optimizing the customer journey and driving acquisition across web and app store platforms. This role works cross-functionally to improve conversion, ensure accessibility, maintain documentation, and support SEO and campaign strategies.

Job Responsibilities

• Coordination and deployment of Conversion Rate Optimization Initiatives - Collaborate with Head of Growth Marketing to plan, deploy, and analyze experimental changes to the website and app store aimed at improving customer conversion rates.
• Own and manage experiment roadmap - Utilise analytical tools and research to construct and manage an ongoing experimentation roadmap for the marketing website and app stores.
• Accessibility Compliance - Partner with the Accessibility team to ensure the website UI is fully compliant with accessibility standards and best practices.
• Documentation Management and Maintenance - Maintain comprehensive and up-to-date documentation of the website's user interface, including design changes and compliance records.
• Performance Monitoring - Monitor and report on page performance metrics across both web and app store platforms, identifying trends and opportunities for improvement.
• Product Page & Store Listing Management - Develop and manage custom product pages and store listings across Appstore and Google Play, ensuring alignment with acquisition campaigns and strategies.
• SEO Collaboration - Work closely with the SEO Manager to ensure web and app store pages are indexing highly on search engines and large language models (LLMs). Coordinate web updates and deployment of new content to support SEO objectives.

Required qualifications, skills and capabilities

• Strong organizational skills and attention to detail.
• Experience ideating, delivering, and implementing results from web and Appstore experiments.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously, collaborating with several stakeholders.
• Familiarity with content management systems (CMS) and website optimization tools.
• Ability to work effectively in a cross-functional team environment.

Preferred qualifications, skills and capabilities

• Experience in digital marketing, web management, or app store optimization.
• Experience with workflow management tools such as JIRA.
• Familiarity with SEO and AIO best practices.
• Experience of working in a highly regulated industry.

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About Us

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

About the Team

Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we're setting our businesses, clients, customers and employees up for success.