Web Analytics Lead

N Brown Group; Manchester; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading retail company is looking for a Web Analytics Lead to drive data-driven decision-making within the organization. The successful candidate will deliver insights through data analysis and manage a team of Data Analysts. Responsibilities include presenting key insights to stakeholders and advancing analytical standards. Qualifications include experience with GA4, Big Query, and a solid background in digital marketing strategies. This role offers a hybrid working environment and a variety of employee perks.

Benefits

24 days holiday (+ 8 bank holidays)

Annual bonus scheme

Enhanced maternity and adoption leave

Company pension with up to 8% contribution

Mental Health support

Colleague discount across all brands

Life Assurance and Private Medical Insurance

Paid volunteer time

Qualifications

• Proven experience in delivering analytics-driven business change.
• Solid understanding of web analytic measurement via GA4 and Big Query.
• Expertise in using data analytics to influence decision-making.
• In-depth understanding of analytics methods and statistical techniques.
• Experience in embedding data-driven culture and promoting self-serve analytics.

Responsibilities

• Deliver comprehensive exploratory data analysis and present insights.
• Use advanced analytics to generate hypotheses supporting activities.
• Manage day-to-day workload across direct reports.
• Build relationships with stakeholders across the business.
• Lead and develop a high-performing team of Data Analysts.

Skills

Analytics-driven business change

Web analytic measurement via GA4 and Big Query

Data analytics for decision-making

E-commerce and digital channels understanding

Digital Marketing (PPC, SEO, etc)

Analytics methods and statistical techniques

Embedding data-driven culture

Line management experience

Tools

SQL

Power BI

Google Cloud Platform

Job description

Role Overview

As an Web Analytics Lead, you will play a pivotal role in driving data-driven decision-making across the business. You will work closely with C suite and senior stakeholders to deliver impactful insights that inform operational and strategic decisions. With a focus on delivery of insights, website trends, line management, and advancing the team’s technical expertise, this role will also provide you with the opportunity to make a real impact on the business’s growth.

Key Responsibilities

• Deliver comprehensive exploratory data analysis, surfacing key insights and presenting them through engaging visualizations, validated against available data and industry knowledge
• Use advanced analytics to generate hypotheses that support operational and transformational activities.
• Play an integral role in team objective definition, whilst managing day to day workload across direct reports
• Build strong relationships with stakeholders across the C suite and Senior Leadership Team, establishing trust and influence within the organization.
• Lead and develop a high-performing team of Level 1 and Level 2 Data Analysts ensuring their delivery of actionable insights in a timely and accurate manner through the squads to which they are deployed
• Lead in the advancement the team’s coding and analytical approach standards, providing guidance on best practices while ensuring the quality and timeliness of deliverables.

What essential experience and skills will you have?

• Proven experience in delivering analytics-driven business change, with a strong action-oriented and collaborative mindset.
• Solid understanding of web analytic measurement via GA4 and Big Query
• Expertise in using data analytics to influence decision-making in key business areas such as Marketing, Customer Experience, UX, Merchandising, Product and more.
• Understanding of e-commerce, digital channels and understanding of digital attribution methods
• Experience working within marketing, with domain knowledge of Digital Marketing (PPC,SEO, etc), Broadcast Media, or CRM
• In-depth understanding of analytics methods and statistical techniques, staying up-to-date with industry trends and best practices
• Experience in embedding data-driven culture, promoting test-and-learn strategies, and enabling self-serve analytics solutions.
• Line management experience

Technical Skills

• Advanced SQL skills for querying and manipulating large datasets.
• Expertise in Power BI or similar data visualization tools for delivering insightful dashboards and reports.
• Knowledge or experience of designing tests and methodologies to track impact of business change
• Experience with Google Cloud Platform; Big Query, & GA4

Interpersonal and Leadership Skills

• Excellent communication skills, with the ability to clearly present complex analytical findings to both technical and non-technical stakeholders.
• Strong leadership capabilities, including mentoring and line management experience.
• Ability to build and maintain effective working relationships across cross-functional teams.
• A passion for fostering a collaborative environment and driving positive change within the team and business.

If your experience aligns with these requirements and you're looking for an exciting opportunity to make a difference in a fast-paced, data-driven environment, we would love to hear from you!

What’s in it for you?

• 24 days holiday (+ 8 bank holidays) with the option to buy an additional 10 days
• Annual bonus scheme
• Enhanced maternity and adoption leave
• Company pension with up to 8% N Brown contribution
• Mental Health support both internally and externally, including access to our wellbeing champions and counselling services
• A range of financial wellbeing support
• Colleague discount across all N Brown brands
• Onsite café with subsidised rates and local restaurant discounts!
• Life Assurance and Private Medical Insurance
• Paid volunteer time – all our colleagues can take a full day paid to volunteer for a charity of their choice

Ways of Working

• We offer hybrid working which varies across the business depending on the role you’re in. Our Head Office is located in the Northern Quarter in Manchester City Centre. So if you are travelling by train, tram or bus we’re perfectly located, plus we’re surrounded by cool cafes, trendy bars and the best places to eat!
• Our full-time working hours are 36.17 per week over 5-days. We don’t have strict working hours therefore there is some flexibility around start and finish times as long as you are meeting the needs of the business.
• Our promise to you :
  We’re an equal opportunity employer and value diversity. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

What happens when you apply to a role at N Brown?

As soon as we receive your application, we’ll send you an email to let you know. We always aim to come back to you as soon as possible with an update and we really appreciate you taking the time to apply for a role with us. Good luck!

Employees in our business may have access to our customers’ personal data therefore for a number of our roles, offers of employment are subject to a satisfactory criminal record check. Having a criminal record will not necessarily prevent an individual from obtaining a position with N Brown Group.